The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal ‘must do’ activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile Marketing and Social Marketing.
Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in the next five years: Digital Marketing, Branding, Marketing Communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a combined digital marketing plan.
Learning & Teaching
The student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies; case studies; projects; tutorials; practical exercises, supplemented by the use of appropriate support materials; lectures from business experts; videos; computer software; etc. Active engagement with the subject material enhances learning and many of the learning strategies used to attempt to promote this.
Employability & Careers
During this course, you will develop the key skills and understanding required for business with a specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in:
- Digital Marketing
- Mobile Marketing
- SEO Account Management
- Web Analytics
- Search and Social Media
- Web Content Management
- Digital Creative Development
- Marketing Communications
Entry Requirements & How to Apply
Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) and 32 UCAS Tariff Points from at least 1 A level (or equivalent).
Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) , plus 112 points from at least two A levels (or equivalent).
Typical offers may include:
- 112 points from at least two A levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
- RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma DMM
- 112 points from the Irish Leaving Certificate at Highers to include 2 x H2 grades. Higher level subjects only considered with a minimum grade H4
- 112 points from at least two Scottish Advanced Highers to include grades DD
- 112 points from the Access to Higher Education Diploma
*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE Mathematics or Mathematics – Numeracy.