BA (Hons) in Marketing
University of Stirling
Key Information
Campus location
Stirling, United Kingdom
Languages
English
Study format
On-Campus
Duration
36 - 48 months
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Sep 2024
* For up-to-date fee information, please see our website.
Introduction
Overview
Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.
Top reasons to study with us
#1 We're 1st in Scotland for student satisfaction (National Student Survey 2022) #2 We’re ranked 2nd in the UK for Marketing (Guardian University Guide 2023) #3 Gain additional industry recognised qualifications alongside your degree or after your studies
Curriculum
Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.
You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. We're ranked 1st in Scotland for student satisfaction in Marketing (National Student Survey 2022), and with graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.
Course details
You can study Marketing as a four-year single honour degree or take it in combination with one of 11 other courses to achieve a combined honours degree. In your first year, you’ll learn about the general principles of industry, management and marketing – foundations you’ll build on later in the degree. In your final year, you’ll be prepared to undertake a Marketing and Retail Consultancy project, designed to engage you with front-line business practices.
Industry-standard platforms, such as Google Academy, HubSpot and Hootsuite, as well as practical workshops have been incorporated into our modules enabling students to demonstrate to future employers that they possess the skills needed in the workplace.
Teaching
You’ll be taught through a range of engaging lectures, seminars and workshops, all of which use a variety of different approaches. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. You will experience teaching delivered by guest lecturers, who bring their expertise directly to you and deepen your understanding of marketing on the front-line of the business world.
Gallery
Rankings
The University of Stirling’s Marketing course is ranked 2nd in the UK for Marketing (Guardian University Guide 2022). This is thanks to our research-led teaching and close ties with industry.