BA in Marketing

This degree has two main aims:

To provide a robust foundation in the principles of marketing, relevant to the professional standards of the Chartered Institute of Marketing


To prepare students for a variety of roles within marketing: product manager, brand manager, advertising executive

Core modules will establish your understanding of marketing theory and practice and also develop other key abilities required by business organizations: IT skills, communication skills, analytical skills. Course modules will allow you to focus on specific areas of marketing relevant to a particular career choice.

When you graduate you will be able to:

  • Demonstrate a comprehensive understanding of marketing theory
  • Analyse strategic market behavior
  • Understand the principles and responsibilities of other management functions, including human resources and accounting and finance
  • Show a real awareness and understanding of contemporary global business issues

On a more practical level you will be able to:

  • Apply relevant techniques to identify and exploit market opportunities
  • Devise appropriate marketing objectives around customer acquisition and retention
  • Plan and execute research projects
  • Effectively communicate results at whatever level appropriate to the audience

This course delivers a good balance between academic and vocational content. It is about delivering a good grounding in marketing and management theory whilst also preparing you for a successful career.

It also cultivates the intellectual capacity to allow you to continue to develop and keep pace with a changing business environment.

See 15 more programs offered by University Centre Peterborough »

This course is Campus based
Start Date
Aug 2019
Duration
Price
Deadline
By locations
By date
Start Date
Aug 2019
End Date
Application deadline

Aug 2019

Location
Application deadline
End Date