BA in Marketing

This degree has two main aims:

To provide a robust foundation in the principles of marketing, relevant to the professional standards of the Chartered Institute of Marketing

To prepare students for a variety of roles within marketing: product manager, brand manager, advertising executive

Core modules will establish your understanding of marketing theory and practice and also develop other key abilities required by business organizations: IT skills, communication skills, analytical skills. Course modules will allow you to focus on specific areas of marketing relevant to a particular career choice.

When you graduate you will be able to:

  • Demonstrate a comprehensive understanding of marketing theory
  • Analyse strategic market behavior
  • Understand the principles and responsibilities of other management functions, including human resources and accounting and finance
  • Show a real awareness and understanding of contemporary global business issues

On a more practical level you will be able to:

  • Apply relevant techniques to identify and exploit market opportunities
  • Devise appropriate marketing objectives around customer acquisition and retention
  • Plan and execute research projects
  • Effectively communicate results at whatever level appropriate to the audience

This course delivers a good balance between academic and vocational content. It is about delivering a good grounding in marketing and management theory whilst also preparing you for a successful career.

It also cultivates the intellectual capacity to allow you to continue to develop and keep pace with a changing business environment.

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This course is Campus based
Start Date
Aug 2019
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