Asia Pacific Institute of Information Technology (APIIT)
Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunitie
Best BAs in Advertising in Asia 2019/2020. Overview
Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.
Our dynamic, ideas-led advertising programme will equip you with the skills and understanding to develop a career in the creative industries. Whether you want to work with a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.
The programme team has industry experience and our associate tutors are current creative directors and agency practitioners. We place creative thinking and ideas at the center of our 360° approach to advertising study via digital and traditional advertising platforms, explore social media, viral marketing, and ambient advertising.
Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy, and be planning as well as idea generation, integrated communications, art direction and copywriting.
Route 1: Entry to Year 1
Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent; or
Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent; or
Recognised Matriculation or foundation with CGPA 2.0 at SPM Level; or
The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. The programme has both an ac
Duration (years): 4 years
Qualification Awarded: Bachelor of Arts in Public Relations, Advertising, and Marketing
Level of Qualification: Bachelor Degree (1st Cycle)
Language of Instruction: English (First and second-year courses offered also in Greek)
Mode of Study: Full-time or Part-time
Minimum ECTS Credits: 240
Profile of the Programme
The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:
A solid foundation comprised of communication, advertising and marketing courses
In-depth knowledge of theory
Skills and techniques needed to practice
Adequate preparation for an entry-level qualification
Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication
A strong element of general education that makes our graduate's well-rounded individuals in addition to well-trained specialists
The Department of Public Relations and Advertising provides a project-based education, with an approach based on creative thinking and design.
The students of Public Relations and Advertising Department are trained as creative professionals with competence in communication while specializing on the fields of social and corporate communication owing to the dynamic structure of the department that integrates theoretical and practical education. Faculty of Communication, Public Relations and Advertising Department accepted its first students in the 2005-2006 academic year. Students, on the one hand, gain practical experience by conducting public relations and advertising projects, on the other hand, acquire theoretical knowledge regarding the field of communication. Besides, department curriculum includes courses to enable students to develop marketing communications, advertising & PR strategies and techniques by artistic creativity and design. Public Relations and Advertising Department international students are required to gain 240 ECTS credits during 8 semesters (4 years) to graduate. All classrooms of Yaşar University Faculty of Communications are equipped with advanced audio-visual equipment and IT infrastructure. Department students benefit from the facilities of photography, television and radio studios in the Media Center for their practical studies. In addition, the Creative Ideas Studio (YAFA) functions as a communication consultancy firm in which applied courses and workshops are held and real marketing communications briefs analyzed; public relations and advertising programs and campaigns are developed. Programs and campaigns are evaluated by professionals from companies and advertising agencies. Besides, the students will be able to reinforce their theoretical knowledge by practicing journalism in YAFA’s publication İletken Journal. Graduates of Yaşar University Public Relations and Advertising Department can work in public and private corporations as...
The Bachelor of Arts in Communication – Advertisement program is designed to prepare students to enter the exciting and fast paced world of traditional and online adverti
This program is taught in Arabic. Click here to read its description in Arabic
The Bachelor of Arts in Communication – Advertisement program is designed to prepare students to enter the exciting and fast-paced world of traditional and online advertising.
With a solid foundation in the practical use of qualitative and quantitative research methodologies and skills such as copywriting, planning, and design, graduates will be prepared to enter the field of advertising.
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