A BA is a bachelor's degree offered by universities and institutions around the world for students who enroll in courses and study certain subjects such as the liberal arts or sciences. Earning a BA takes three or four years in most cases.
Our marketing programmes are designed to ensure they meet industry needs. Holders of this degree are offered exemptions on professional qualifications with the Market Res
This exciting programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue-chip companies.
Though a specialist degree, the programme offers a range of generic marketing skills, such as analysis and strategy formulation and implementation, as well as people management, useful for any marketing-related role within a company. Areas covered include multimedia advertising, public relations, sales promotion and personal selling, as well as advertising.
Creative Advertising is an outstandingly strategic, pragmatic,
and creative programme, designed to produce the global
advertising leaders of the future. We’ve developed e
Bachelor of Creative Advertising (BA - Hons)Creative Advertising is an outstandingly strategic, pragmatic,and creative programme, designed to produce the globaladvertising leaders of the future. We’ve developed exceptionallinks with leading international names and produce smart,culturally aware and highly sought-after graduates. As Sir JohnHegarty, worldwide creative director at BBH, put it: “They’re agreat bunch, led by some very bright tutors.”
BA Advertising, Public Relations and Media degree with Honours is unique in that it will provide you with an excellent grounding in the key areas of both the...
Bachelor in Advertising, Public Relations and Media (BA)
BA Advertising, Public Relations and Media degree with Honours is unique in that it will provide you with an excellent grounding in the key areas of both the advertising and public relations industries. Being the two most closely aligned areas of communication, and central to the operations of media, cultural and other industries, a degree in this subject will lead to many exciting career opportunities.The degree blends media theory with specific industry practices, from planning PR and advertising campaigns to the critical reflection on the role and influence of these practices among different industries, audiences and the contemporary media.The media department regularly hosts events and lectures with high profile industry speakers, and the BA Advertising, PR, and Media have a dedicated speaker programme: ‘from the coalface to the classroom’. Our guest speaker network includes representatives from BMB, Iris Digital, Grey, Wieden + Kennedy, Edelman PR, Chime, Plane Stupid, The Sync Agency, Greenpeace, Friends of the Earth, Save the Children, Macmillan, Sky and Rapha.As the UK hub of the advertising and PR industries, London offers excellent placement opportunities. Students on the course have secured placements across a wide range of companies and organizations, from agencies such as Frank PR, BMB, Saatchi and Saatchi to broadcast networks such as the BBC, ITV, MTV, as well as ‘client-side’ PR and marketing departments from the fashion industry to the charity sector.You'll work closely with our tutors, who include leading academic researchers as well as journalists, editors,...
The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. The programme has both an ac
Duration (years): 4 years
Qualification Awarded: Bachelor of Arts in Public Relations, Advertising, and Marketing
Level of Qualification: Bachelor Degree (1st Cycle)
Language of Instruction: English (First and second-year courses offered also in Greek)
Mode of Study: Full-time or Part-time
Minimum ECTS Credits: 240
Profile of the Programme
The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:
A solid foundation comprised of communication, advertising and marketing courses
In-depth knowledge of theory
Skills and techniques needed to practice
Adequate preparation for an entry-level qualification
Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication
A strong element of general education that makes our graduate's well-rounded individuals in addition to well-trained specialists
The BA (Hons) Advertising and Marketing Management degree at Cardiff Met offers a defined pathway to become an Advertising specialist with a marketing degree. The degree
The BA (Hons) Advertising and Marketing Management degree at Cardiff Met offers a defined pathway to become an Advertising specialist with a marketing degree. The degree has been developed in conjunction with the Institute of Practitioners in Advertising (IPA) syllabus ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in an advertising and marketing career.
The new degree will seek accreditation from the IPA and will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities....
The Department of Public Relations and Advertising provides a project-based education, with an approach based on creative thinking and design.
The students of Public Relations and Advertising Department are trained as creative professionals with competence in communication while specializing on the fields of social and corporate communication owing to the dynamic structure of the department that integrates theoretical and practical education. Faculty of Communication, Public Relations and Advertising Department accepted its first students in the 2005-2006 academic year. Students, on the one hand, gain practical experience by conducting public relations and advertising projects, on the other hand, acquire theoretical knowledge regarding the field of communication. Besides, department curriculum includes courses to enable students to develop marketing communications, advertising & PR strategies and techniques by artistic creativity and design. Public Relations and Advertising Department international students are required to gain 240 ECTS credits during 8 semesters (4 years) to graduate. All classrooms of Yaşar University Faculty of Communications are equipped with advanced audio-visual equipment and IT infrastructure. Department students benefit from the facilities of photography, television and radio studios in the Media Center for their practical studies. In addition, the Creative Ideas Studio (YAFA) functions as a communication consultancy firm in which applied courses and workshops are held and real marketing communications briefs analyzed; public relations and advertising programs and campaigns are developed. Programs and campaigns are evaluated by professionals from companies and advertising agencies. Besides, the students will be able to reinforce their theoretical knowledge by practicing journalism in YAFA’s publication İletken Journal. Graduates of Yaşar University Public Relations and Advertising Department can work in public and private corporations as...
The Undergraduate course in Advertising Communications is designed to train graduates with a solid preparation in the area of advertising communications, able to operate
THIS COURSE IN HELD IN ITALIAN LANGUAGE.
The Undergraduate course in Advertising Communications is designed to train graduates with a solid preparation in the area of advertising communications, able to operate creatively in the world of contemporary multimedia. In particular, the course’s objective is to form Art Directors, who together with Copywriters constitute the creative nucleus in an advertising agency, creating a concept for an advertising campaign and translating it into communication.
Art Director, Copywriter, Digital Communication Specialist
The Art Director is responsible for the creative strategy at the visual level. He/she transforms the concepts into images, determining, together with the copywriter, the contents of the message in a television spot, a print ad, a poster, an event, in viral, guerrilla and web marketing....
This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by activ
This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners and will analyse the role of PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.
The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available....
Specialise in digital marketing - the fastest growing part of the sector.
The future’s bright
If you’re interested in marketing, but particularly advertising and digital communications, this course could be a great launch pad for your career. Along with a broad base of marketing knowledge, you’ll gain skills to set you apart as the industry shifts to digital formats and puts increasing importance of new technologies in the marketing mix.
We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2019.
Why Marketing with Advertising and Digital Communications at LSBU?
We’re No.2 UK wide university for student satisfaction in marketing (Complete University Guide League Table, 2018) – which means happy students.
Our exceptional learning resources and facilities have earned us No. 1 University in the UK for learning resources in marketing, National Student Survey 2016.
As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.Professional accreditation – the course is accredited by the Institute of Enterprise and Entrepreneurs (IoEE), the Chartered Institute of Marketing and the IDM.
Our support for entrepreneurs means you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
Our unique 'give back' culture means you can build relationships with small and medium enterprises and alumni.
Key course information - ordered by mode
This BA (Hons) Creative Advertising with Marketing course is designed to give students the creative and practical skills for a career in advertising, digital marketing an
An ever-expanding landscape
Blending creative practice with marketing theory, this course develops students’ capabilities and skill sets to enter the exciting world of advertising and marketing. Being based at London South Bank University you are just a stone’s throw away from the centre of London, giving you access to a fantastic range of galleries, museums and cultural centres that will fuel your creative imagination. London is literally your classroom as you will take trips to iconic locations such the world-leading Tate Modern gallery and The Victoria and Albert Museum of art and design.
Learning on the course takes a practice, agency-led approach, meaning you will gain an understanding of what is like to work in a real world digital media and communications landscape. Expanding your knowledge and experience of industry, you will hear from speakers who are practitioners and experts in their field, attend D&AD (Design & Art Direction) events, and work with your lecturer to identify an optional work placement that allows you to explore your interests. The course is also accredited by the Chartered Institute of Marketing (CIM), ensuring you get the skills and knowledge you need to pursue the career you want....
The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, thi
The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, this course aims to consider creative solutions for the challenges of global marketing. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising.
Students have opportunities to work with a range of media, from television and print to digital and ambient advertising. Working on creative briefs for clients can help to equip students with the practical skills and insight needed to meet real-world challenges....
The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, i
The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society.
Students have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives....
Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employer
Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. The course is also rated 95% for overall student satisfaction (NSS 2017). On the course, you will explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year. You can then specialise and tailor your degree to your interests with subjects such as luxury brand management, services marketing and the advertising agency. Throughout your degree you will learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world....
You’ll develop strategies and campaigns for a range of creative communications. You'll pitch your ideas in the boardrooms of leading advertising agencies. You’ll exhibit
Develop the skills you need to create big advertising campaigns across digital, social, TV and print media, pitching your ideas in the boardrooms of the UK’s leading advertising agencies. Learn from lecturers who’ve worked for Nike, Disney and Superdry. You’ll meet professionals from big employers and show off your talent at D&AD’s New Blood exhibition, London.
Make yourself at home in our creative studio and Mac suite, complete with industry-standard Adobe CC software. We’ll support you to work as a professional from your first year, as you explore advertising’s role in the consumer world and practices that make it effective. Throughout this course, you'll develop an understanding of the importance of building a strong brand identity and of innovation in the marketplace. You’ll develop skills in art direction and copywrite as well as photography, design and moving image. Working on live business briefs for agencies such as McCann, Ogilvy & Mather, Publicis and Saatchi &Saatchi, you’ll gain insights into agency working and professional experience; these agencies often open up their boardrooms for our students to pitch their creative campaigns. For many of our students, these projects have led to work placement opportunities and graduate jobs....