Find Undergraduate Studies in Advertising in Italy
A Bachelor of Arts (BA) is a degree that is given to students who successfully complete a three or four year program at a university or other educational institution. It honors focused study and specialized knowledge on a subject.
The Undergraduate course in Advertising Communications is designed to train graduates with a solid preparation in the area of advertising communications, able to operate
THIS COURSE IN HELD IN ITALIAN LANGUAGE.
The Undergraduate course in Advertising Communications is designed to train graduates with a solid preparation in the area of advertising communications, able to operate creatively in the world of contemporary multimedia. In particular, the course’s objective is to form Art Directors, who together with Copywriters constitute the creative nucleus in an advertising agency, creating a concept for an advertising campaign and translating it into communication.
Art Director, Copywriter, Digital Communication Specialist
The Art Director is responsible for the creative strategy at the visual level. He/she transforms the concepts into images, determining, together with the copywriter, the contents of the message in a television spot, a print ad, a poster, an event, in viral, guerrilla and web marketing....