Page 2 of 3, 31 BA Programs in Advertising 2024

Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after. BA (Hons) Advertising and Marketing at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. The course aims to introduce students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. The importance of digital marketing is acknowledged throughout the programme.

The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

Our Creative Advertising degree blends practice, theory, and industry knowledge to prepare you for careers in the creative industries. Co-designed with internationally renowned advertising agency M&C Saatchi, our Creative Advertising and Art Direction degree has a strong employment focus, and an important feature is that you will spend time with practitioners from a range of creative agencies.

Digital media has reshaped the ad game as consumers are leaving a digital trail of their consumption of products and services. Companies risk losing customers if they are unable to tailor campaigns that reflect and resonate with the target audience. Consumers desire to dialogue with brands, and social media (tweet, video, chat, post, hashtag, blog) is an ideal tool for advertisers to converse with current and potential customers. Companies need savvy and knowledgeable people to navigate ever-changing situations. This could be you. Lindenwood University’s Advertising and Public Relations Program is committed to providing an industry-focused curriculum. Our students learn to communicate across various media to gain industry knowledge through practical hands-on application, real-life projects, and professional events.

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company. You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies

The Bachelor of Arts in Communication – Advertisement program is designed to develop your flair for creative communication to enter the exciting and dynamic world of modern advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copywriting, planning, and design, and will develop the knowledge and professional competencies to enter roles in both traditional and online advertising.

As an advertising and public relations major, you’ll learn how to design, develop and launch incredible campaigns. The field of advertising and public relations are large industries that affect our lives and the fields continue to grow domestically and globally. In this program, you'll learn about advertising, social media, and public relations and how the industries impact businesses, as well as political and social arenas.

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

Do you want to explore how the design of communication can influence perception and change behaviour? In this advertising and brand design course, you will develop ideas for brand communication, social media content, marketing strategy, and interactive experience. Develop and refine your own practice through engagement with evolving industry practices and emerging technologies. Work with massive brands like Apple and take your place within one of the fastest-growing sectors of the UK economy.

This dual-track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of media for promotion, all grounded in persuasive practice ethical and moral principles.

All courses in Point Park’s online public relations and advertising degree are created by professionals for professionals, focused on preparing students for a future career. The combination of coursework in both the PR and advertising fields gives you an immediate advantage in the job market.

One of the greatest responsibilities today is communicating important messages to others, and technology has made that a global responsibility. Maybe you've been creating fake commercials since you were 5 and run an influencer account on Instagram or YouTube, or maybe you’re just discovering your voice. Come learn the techniques of making your messages, events, and communications stand out and effect change.

In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organization to the consumer. Students learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally. Developing real-world marketing plans and participating in national student advertising and marketing competitions provides our students hands-on experience. Graduates from this degree are qualified to work in advertising, sales, public relations, promotions and marketing.

Build skills in marketing communications, PR and advertising. Keep up to date with latest multi-media techniques. Learn how a strong, consistent brand image is developed – and the impact it has on business profitability. Marketing at Derby is ranked Top 10 in the Guardian University Guide 2020.

Our programme at Xiamen University Malaysia provides a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management, and other practical courses. Courses allow students to acquire and practice skills in simulated situations and, when applicable, with professional clients.