Top Undergraduate Studies in Branding in Africa 2019
Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.
Can any other region can match the variety and dimension of Africa? With imitable history, landscape and cultural contributions, hardly any regions offer a study abroad encounter that is more challenging or more satisfying in terms of studying.
BA Program in Branding in Africa
4 Results in Branding, Africa Filter
The BA in Strategic Brand Communication develops students in strategic thinking and planning for a broad range of communication industries. The programme develops strategic skills in identifying, exploring, analyzing and solving brand communication challenges through the development and implementation of accountable and original brand communication strategies. To this end, the programme also trains students in the practice of channel planning, digital strategy, and project management.
The BA in Creative Brand Communications develops creative thinking, problem-solving skills, concept development, and crafting of brand communication in a chosen core discipline. The programme also develops critical thinking skills and real-world insight into creative brand communication strategy. Throughout the degree students work in multi-disciplinary teams engaging in real-world brand challenges and industry briefs providing innovative solutions and strategic creative executions. Students graduate with an industry ready portfolio in copywriting, multimedia design or visual communication exhibited at the annual student showcase, followed by an internship.
The BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with various brand identity and architecture models, consumer insights, research methodologies, strategic models, brand communication tools, channel and media planning options, and stakeholder relationship management. Students will specialize in strategy development and acquire skills that can be utilized in brand organizations as well as communications consultancies and agencies.
The newly evolved BA Honours in Creative Brand Communications will equip you with advanced strategic thinking skills, an academic platform for further studies into a Masters programme and higher order conceptual and creative communication skills. The purpose of the programme is to develop a portfolio of professional creative work (in the domain of Copywriting, Multimedia Design, and Visual Communication) illustrative of resilient solutions to complex brand communication challenges and an advanced set of skills in the execution thereof.