Students of business, in particular of marketing, may choose to further specialize in branding. This is the study of how to create and sustain effective brands, either of products or services, using elements of creative design, advertising and strategy development.
Developing and visualizing comprehensive brand concepts - the degree program combines strategic communication with creative design.
Developing and visualizing comprehensive brand concepts - the degree program combines strategic communication with creative design. This specialization allows you to offer both disciplines from one source. Acquire a broad understanding of brands, communications and current technologies in close collaboration with field professionals in small study groups. Learn to design aesthetically, think conceptually and strategically plan and create a distinctive brand image. The holistic, practically oriented study course covers all areas of communication design in print, TV and the Web: advertising, corporate design, photography, film and animation, communication in the room to event design. Many projects and competitions are created with partners from the economy....