International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.
A new practical field of Bachelor studies in English – International Marketing – has been created for high school graduates with a very good command of English who aspire
Degree to obtain: Bachelor
Duration: 6 semesters
Language of instruction: English
ECTS points: 188 ECTS
A new practical field of Bachelor studies in English – International Marketing – has been created for high school graduates with a very good command of English who aspire to build their professional careers in international companies and public organizations.
The curriculum consists of over 1400 hours of teaching about international and business topics set in the context of social studies. Due to the practical character of the field of studies, courses will be delivered by academic teachers with an experience of working in companies and public organizations as well as external lecturers-practitioners who are employed in international companies, consulting agencies, non-profit organizations and public institutions at the local and central levels....