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Bachelor of Arts

Best 20 Bachelor of Arts Programs in Marketing Management 2019

A BA (Bachelor of Arts) is a popular undergraduate degree that provides the education necessary for many types of careers.  A BA also prepares students for advanced paths of study, such as a master’s or doctorate degree.

Marketing management studies can cover a wide range of topics, principles and techniques utilized in the field. Leadership skills may be gained as well as the knowledge to develop effective marketing plans based on data and research.

Bachelor of Arts (BA) in Marketing Management

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20 Results in Marketing Management

Gulf College, MUSCAT, SULTANATE OF OMAN

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result ... [+]

Overview

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result of the demand from employers for graduates with practical marketing skills underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or sector organizations. The course is designed to equip the graduates with the skills and knowledge to give them a head start in their career in marketing.

Who is the Awarding body?

The BA (Hons) in Marketing Management and the Marketing Management Diploma in Higher Education is awarded by Cardiff Metropolitan University, UK.... [-]

Oman Seeb
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English
4 years
Campus
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Hanze University of Applied Sciences - Groningen, the Netherlands

Are you interested in studying in an international environment? Would you like to enhance and develop your sales skills? Are you eager to explore the marketing background ... [+]

Study a Bachelor's in Marketing Management in the Netherlands

Are you interested in studying in an international environment? Would you like to enhance and develop your sales skills? Are you eager to explore the marketing background of, for example, Google Analytics? Then Marketing Management is the programme for you! The programme is fully dedicated to developing your commercial talent.

The programme is designed to develop student knowledge regarding all aspects of Marketing Management, through an applied teaching approach. Throughout your studies, you will work together with other students in teams to tackle a wide range of real-life marketing and sales issues that affect the way business is conducted nowadays. This will enable you to put theory into practice. The School of Marketing Management co-creates cases with its preferred partners for student project work. This is done in small, multicultural groups, which will train you to respond effectively to all kinds of challenging marketing issues. Training is also provided in specific skills essential for your career, such as giving and receiving feedback, working in groups, intercultural sensitivity, customer orientation and presentation skills.... [-]

Netherlands Groningen
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English
Full-time
4 years
Campus
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Roskilde Business College

ZIBAT Campus Roskilde (Business & IT) offers you a possibility for a top-up Bachelor Degree in International Sales and Marketing Management. ... [+]

BA in International Sales and Marketing Management

ZIBAT Campus Roskilde (Business & IT) offers you a possibility for a top-up Bachelor Degree in International Sales and Marketing Management. If you are an AP (Academy Profession) graduate in Marketing Management or hold similar international qualifications within the field of Business and Economics, then this 1½ year top-up programme may be of interest to you.

Are you pursuing a career in international business?The purpose of the course is to educate bachelors in International Sales and Marketing Management who can perform duties related to international business in the marketplace independently and professionally – with focus on small and medium-size businesses especially within international business-to-business sales.... [-]

Denmark Roskilde
September 2019
3 semesters
Campus
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Cardiff Metropolitan University

The BA (Hons) Sales and Marketing Management degree at Cardiff Met offers an opportunity to become a Sales specialist with a marketing degree. The degree has been develop ... [+]

Course Overview

The BA (Hons) Sales and Marketing Management degree at Cardiff Met offers an opportunity to become a Sales specialist with a marketing degree. The degree has been developed in conjunction with the Institute of Sales Management, ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a Sales and Marketing career.

Businesses rely upon sales, winning and retaining new business in today's competitive environment is vital as are graduates with the expertise to increase sales. The new degree will seek accreditation from the Institute of Sales Management (ISM) and as such is designed to give students the skills and ability to think creatively and adopt the latest tools in modern sales campaigns. This course offers students a balance of academic knowledge and the practical experiences expected of aspiring sales managers to enable them to be competitive in the workplace. The courses has been carefully designed to embed the knowledge, skills and behaviours expected of sales professionals, ensuring you become an effective practitioner, armed with real life experience and academic and professional qualifications.... [-]

United Kingdom Cardiff
September 2019
English
Full-time
3 - 4 years
Campus
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Cardiff Metropolitan University

The BA (Hons) PR and Marketing Management degree at Cardiff Met offers a defined focus on becoming a Public Relations specialist with a marketing degree. The degree has b ... [+]

Course Overview

The BA (Hons) PR and Marketing Management degree at Cardiff Met offers a defined focus on becoming a Public Relations specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Public Relations (CIPR) ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a PR and marketing career.

The new degree will seek accreditation from the Chartered Institute of Public Relations (CIPR) and as such will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Public Relations. The PR landscape is undergoing significant change as consumer and organisations alike rely less and less on traditional media to disseminate and receive information and more and more on instant digital communications – appropriate skilled PR practitioners are more in demand than ever.... [-]

United Kingdom Cardiff
September 2019
English
Full-time
3 - 4 years
Campus
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Cardiff Metropolitan University

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and ... [+]

Course Overview

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal ‘must do’ activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile Marketing and Social Marketing.... [-]

United Kingdom Cardiff
September 2019
English
Full-time
3 - 4 years
Campus
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Cardiff Metropolitan University

The BA (Hons) Brand and Marketing Management degree at Cardiff Met offers a defined pathway to become a Branding specialist with a marketing degree. The degree has been d ... [+]

Course Overview

The BA (Hons) Brand and Marketing Management degree at Cardiff Met offers a defined pathway to become a Branding specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a branding and marketing career.

The degree has been designed to enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Branding campaigns and has been awarded the CIM 'Graduate Gateway' status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.... [-]

United Kingdom Cardiff
September 2019
English
Full-time
3 - 4 years
Campus
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Cardiff Metropolitan University

The BA (Hons) Advertising and Marketing Management degree at Cardiff Met offers a defined pathway to become an Advertising specialist with a marketing degree. The degree ... [+]

Course Overview

The BA (Hons) Advertising and Marketing Management degree at Cardiff Met offers a defined pathway to become an Advertising specialist with a marketing degree. The degree has been developed in conjunction with the Institute of Practitioners in Advertising (IPA) syllabus ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in an advertising and marketing career.

The new degree will seek accreditation from the IPA and will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.... [-]

United Kingdom Cardiff
September 2019
English
Full-time
3 - 4 years
Campus
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Cardiff Metropolitan University

During this course, you will develop the key skills and understanding required for business with a speciality in marketing management central to all business functions. O ... [+]

Course Overview

The BA (Hons) Marketing Management at Cardiff Met has been developed in conjunction with the Chartered Institute of Marketing (CIM) syllabuses. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry.

The Chartered Institute for Management (CIM) describes marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". Marketing is a critical business function and is perhaps the most important component in determining a business' profitability.

... [-]
United Kingdom Cardiff
September 2019
Full-time
3 - 5 years
Campus
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University of Westminster

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our de ... [+]

Course summary

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.... [-]

United Kingdom London
September 2019
English
Full-time
3 - 4 years
Campus
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ESEI International Business School Barcelona

ESEI’s three-year Business Administration Degree and additional specialization pathway in Marketing Management puts you on the fast track to success in the corporate and ... [+]

BA (Hons) Business Administration and additional specialization pathway in Marketing Management

ESEI’s three-year Business Administration Degree and additional specialization pathway in Marketing Management puts you on the fast track to success in the corporate and startup world, earmarking you as management material from the get-go. This course of studies consists of three separate qualifications, which together give you the best of each world.

Program Objectives and Structure

You will take the course over three years: Your lectures are scheduled in the afternoon, allowing you to work part-time or to participate in ESEI’s internship program.

The fall semester begins in September and ends in December. The spring semester begins in January and ends in June when final assessments are due and exams are held.... [-]

Spain Barcelona
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English
Full-time
3 years
Campus
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University of Lincoln

The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range ... [+]

The Course

The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme.

A distinctive feature of Lincoln’s Marketing Management programme is its emphasis on the practical application of skills, with opportunities to think and work as a consultant on live briefs from real businesses.

How You Study

The first year covers the techniques needed to interpret the business data that define the marketing strategy. Students study the principles of marketing and advertising, examining how they fit into the broader business landscape. The second year features modules on buyer behaviour, media planning, relational strategies and digital media.... [-]

United Kingdom Boston
August 2019
English
Full-time
3 - 4 years
Campus
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University of Gloucestershire

Learn to motivate people in the workplace and discover how to influence customers to purchase products and services. In your first year, you’ll gain a solid grounding in ... [+]

Learn to motivate people in the workplace and discover how to influence customers to purchase products and services. In your first year, you’ll gain a solid grounding in all aspects of business and marketing including customer behavior, understanding organizations, and the global business environment. You can then specialize in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations. This will help you become a well-rounded professional understanding both the operations of a business and how best to promote it.

From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses.... [-]

United Kingdom Gloucester
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English
Full-time
Part-time
3 - 4 years
Campus
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IMI International Management Institute Switzerland

IMI's Business and Marketing Undergraduate Programmes are validated by Manchester Metropolitan University, UK. ... [+]

These undergraduate programmes combine the very best of Swiss practical training with British academic excellence. Our aim is to offer an academic and vocational education of the highest standard leading to a successful career in management.

Bachelor of Arts with Honours in: Global Business Management Global Marketing Management Requirements for Admission Minimum 18 years of age. IMI Certificate/High school/I.B./A Levels or equivalent Proficiency in English: 5.0 IELTS, or equivalent

Who are these Programmes for?

Taking you from Diploma to a BA Degree (with Honours) in just two and a half years (including a minimum of 12 months of paid internship placement) these programmes are all validated by Manchester Metropolitan University in the UK. Learn the key strategic and management skills needed to succeed in these industries before choosing from one of two specialist pathways for your last year of study.... [-]

Switzerland Lucerne
February 2020
Full-time
2.5 - 3 years
Campus
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British University Vietnam

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award, was created as a ... [+]

General Information

Degree: Bachelor of Art in Marketing Management (Awarded by Staffordshire University)

Duration: 3 years (full-time)

Key Features

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award, was created as a result of the demand from employers for graduates with practical marketing skills, underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or public sector organisations. The course is designed to equip you with the skills and knowledge to give you a head start in your career in marketing and is supported by a large group of specialist marketing and business tutors with strong links to The Chartered Institute of Marketing.... [-]

Vietnam Hanoi Ecopark Township
September 2019
English
Full-time
3 years
Campus
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