Best Bachelors of Arts in Marketing Studies in Africa 2019
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Bachelor of Arts in Marketing Studies in Africa
7 Results in Marketing Studies, Africa Filter
Marketing is an essential integrated business technique that allows you to organize and plan a variety of tasks focusing on the final outcome of business with the customer. The purpose of this degree is to provide an integrated concept of marketing and communication.
The degree is designed to complement many other subjects offered within the Joint Honors programme.
It is announced for the information of prospective applicants and the general public that application for admission to Undergraduate Programmes of Study at the University for the 2017/2018 Academic Year is now open.
The BA in Strategic Brand Communication develops students in strategic thinking and planning for a broad range of communication industries. The programme develops strategic skills in identifying, exploring, analyzing and solving brand communication challenges through the development and implementation of accountable and original brand communication strategies. To this end, the programme also trains students in the practice of channel planning, digital strategy, and project management.
The BA in Creative Brand Communications develops creative thinking, problem-solving skills, concept development, and crafting of brand communication in a chosen core discipline. The programme also develops critical thinking skills and real-world insight into creative brand communication strategy. Throughout the degree students work in multi-disciplinary teams engaging in real-world brand challenges and industry briefs providing innovative solutions and strategic creative executions. Students graduate with an industry ready portfolio in copywriting, multimedia design or visual communication exhibited at the annual student showcase, followed by an internship.
The BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with various brand identity and architecture models, consumer insights, research methodologies, strategic models, brand communication tools, channel and media planning options, and stakeholder relationship management. Students will specialize in strategy development and acquire skills that can be utilized in brand organizations as well as communications consultancies and agencies.
The newly evolved BA Honours in Creative Brand Communications will equip you with advanced strategic thinking skills, an academic platform for further studies into a Masters programme and higher order conceptual and creative communication skills. The purpose of the programme is to develop a portfolio of professional creative work (in the domain of Copywriting, Multimedia Design, and Visual Communication) illustrative of resilient solutions to complex brand communication challenges and an advanced set of skills in the execution thereof.