View Bachelor of Arts Programs in Marketing Studies in Australia
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
Australia is an island country and continent of the southern hemisphere, in the SW Pacific, a member state of the Commonwealth.
Bachelor of Arts (BA) in Marketing Studies in Australia
The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effe
B.A. in Business - Marketing Methods
The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effectively conduct marketing communications. This innovative concentration allows students to create and execute influential messaging to target markets in a variety of forums.
Marketing Methods Course Sampling
Consumer Behavior – Considers the rational and irrational influences on buy decisions taken by consumers. Explores individual influences of cognition, conditioning, and affect, as well as the more general influences of generation, demographics and environment with respect to their use in advertising, merchandising, promotions and sales.Holistic Brand Management – Requires students to create a services-related brand campaign by establishing and building customer awareness, interest and loyalty; crafting internal and external messaging across and on behalf of the organization; and assembling and proposing various marketing collateral and media campaigns.Public Relations Strategy and Tactics – Focuses on strategies and tactics that involve effectively “pitching” and tailoring stories, publicly sharing financial and other results, gaining publicity for an event, facilitating appropriate communication during times of crisis, working with external publicists and promoting news through innovative techniques beyond traditional media channels such as social media.Relationship Marketing – Provides students with the opportunity to create an operational culture, structure and process to encourage and facilitate organic and ongoing bonds between customers and company representatives in both business-to-business and business-to-consumer environments.Competitive Intelligence – Students study a particular industry in depth, defining, gathering and analyzing data and information about the state and future...
Why study public relations with us? Public relations practitioners are the voice of organizations and corporations. They communicate between media, customers, suppliers,
Be the voice
Why study public relations with us? Public relations practitioners are the voice of organizations and corporations. They communicate between media, customers, suppliers, community, government, industry, employees and other groups that interact with the organization they work for.
Our Bachelor of Arts (Public Relations Studies) degree will give you important industry skills, teaching you how to create public awareness campaigns and improve organization, public, and media relations.
Our lecturers are active in the industry and have connections for referrals and internships. We also have a Public Relations Advisory Committee of senior practitioners who are always keen to provide students advice and help them gain internships....