Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Leura is known to have various tourist attraction centres. As a result, instates have been developed where students can study hospitality related courses. An example is the Blue Mountains International Hotel Management school which has a campus here.
Top Bachelor of Arts (BA) in Marketing Studies in Leura in Australia
The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effe
B.A. in Business - Marketing Methods
The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effectively conduct marketing communications. This innovative concentration allows students to create and execute influential messaging to target markets in a variety of forums.
Marketing Methods Course Sampling
Consumer Behavior – Considers the rational and irrational influences on buy decisions taken by consumers. Explores individual influences of cognition, conditioning, and affect, as well as the more general influences of generation, demographics and environment with respect to their use in advertising, merchandising, promotions and sales.Holistic Brand Management – Requires students to create a services-related brand campaign by establishing and building customer awareness, interest and loyalty; crafting internal and external messaging across and on behalf of the organization; and assembling and proposing various marketing collateral and media campaigns.Public Relations Strategy and Tactics – Focuses on strategies and tactics that involve effectively “pitching” and tailoring stories, publicly sharing financial and other results, gaining publicity for an event, facilitating appropriate communication during times of crisis, working with external publicists and promoting news through innovative techniques beyond traditional media channels such as social media.Relationship Marketing – Provides students with the opportunity to create an operational culture, structure and process to encourage and facilitate organic and ongoing bonds between customers and company representatives in both business-to-business and business-to-consumer environments.Competitive Intelligence – Students study a particular industry in depth, defining, gathering and analyzing data and information about the state and future...