Top Undergraduate Studies in Marketing Studies in New South Wales Australia
A BA (Bachelor of Arts) is a popular undergraduate degree that provides the education necessary for many types of careers. A BA also prepares students for advanced paths of study, such as a master’s or doctorate degree.
Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.
Eleven universities largely operate in this city. For instance, the popular University of Sydney, University of New South Wales and Macquarie University are located here.
Best BA Program in Marketing Studies in New South Wales in Australia
The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effe
B.A. in Business - Marketing Methods
The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effectively conduct marketing communications. This innovative concentration allows students to create and execute influential messaging to target markets in a variety of forums.
Marketing Methods Course Sampling
Consumer Behavior – Considers the rational and irrational influences on buy decisions taken by consumers. Explores individual influences of cognition, conditioning, and affect, as well as the more general influences of generation, demographics and environment with respect to their use in advertising, merchandising, promotions and sales.Holistic Brand Management – Requires students to create a services-related brand campaign by establishing and building customer awareness, interest and loyalty; crafting internal and external messaging across and on behalf of the organization; and assembling and proposing various marketing collateral and media campaigns.Public Relations Strategy and Tactics – Focuses on strategies and tactics that involve effectively “pitching” and tailoring stories, publicly sharing financial and other results, gaining publicity for an event, facilitating appropriate communication during times of crisis, working with external publicists and promoting news through innovative techniques beyond traditional media channels such as social media.Relationship Marketing – Provides students with the opportunity to create an operational culture, structure and process to encourage and facilitate organic and ongoing bonds between customers and company representatives in both business-to-business and business-to-consumer environments.Competitive Intelligence – Students study a particular industry in depth, defining, gathering and analyzing data and information about the state and future...