115 BA Programs in Marketing Studies in Europe for 2024

Digitalization is having a fundamental effect on the worldwide business landscape. E-commerce, smart solutions, innovative supply chains— these ever-expanding trends require an agile approach and excellent knowledge for management. Companies require increasingly forward-thinking business minds and talented employees to drive long-term success in the digital economy.

Study (B.A.) Advertising & Brand Communication in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands, and products while communicating in a targeted way.

Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt.

The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.

The Bachelor of Business Administration and Digital Innovation in Digital Communication and PR offers students a global prospective on the numerous core business concepts in the digital economy and concentrates on digital media, PR, content management, and multichannel communications. The Bachelor incorporates modern methodologies, case studies, situational analysis, simulation games, and practical projects into the core curriculum through a pragmatic approach, readying students to meet today’s real-life challenges head-on.

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

This Digital Management program at Ca' Foscari University of Venice provides the interdisciplinary knowledge and soft skills that companies look for in managers of digital transformation related to IoT, AI, Blockchain, or Big Data.

On this 100% online and part-time BA (Hons) Business and Marketing, you will explore a wide range of essential business and marketing topics and gain key skills which you can use in your current role from day one. As the consumer marketplace becomes increasingly crowded with international trade now commonplace, it is important for companies to stand out from the competition. Through this online BA (Hons) Business and Marketing, you will develop your practical skills, enhance your ability to produce effective marketing communications and learn how to differentiate your product or service offerings.

Do marketing and digital media as well as advertising and PR awaken your passion? Do you have a great interest in communication and media management as well as content and digital marketing? Then choose the course media management and digital marketing at the Hochschule Fresenius . Get ready for the digital economy with this bachelor's degree and learn how to use media successfully.

Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field.

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route, you'll develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, you'll be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.

In a global and highly competitive age, companies need to set themselves apart and acquire specialized human resources. This need increases the search for highly qualified professionals with advanced marketing knowledge, strong skills in problem-solving and strategic and creative thinking. London School of Design and Marketing's Bachelor in Marketing will be a major step in your career.

In a global and highly competitive era, companies must differentiate themselves and acquire specialized human resources. This need increases the search for highly-skilled professionals with advanced marketing knowledge, strong problem-solving abilities, and creative thinking.

For business administrators there are many opportunities on the job market. Your competences after successfully completing your bachelor's degree in business administration and international management