112 BA Programs in Marketing Studies in Europe for 2024

BA Programs in Marketing Studies in Europe for 2024Filter
    • Online

    Full time, Part time

    36 months

    Distance Learning

    English

    Digitalization is having a fundamental effect on the worldwide business landscape. E-commerce, smart solutions, innovative supply chains— these ever-expanding trends require an agile approach and excellent knowledge for management. Companies require increasingly forward-thinking business minds and talented employees to drive long-term success in the digital economy.

    • Berlin, Germany

    Full time

    7 semesters

    On-Campus

    English

    Study (B.A.) Advertising & Brand Communication in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands, and products while communicating in a targeted way.

    • Berlin, Germany

    Full time

    6 semesters

    On-Campus

    English

    Study a Bachelor of Arts in Brand Management. This Media Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

    • Barcelona, Spain
    • Geneva, Switzerland
    • + 1 more

    Full time

    3 years

    On-Campus

    English

    Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt.

    • Rome, Italy

    Full time

    4 years

    On-Campus

    English

    The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.

    • Geneva, Switzerland

    Full time

    3 years

    On-Campus

    English

    Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

    • Birkirkara, Malta

    Full time, Part time

    3 years

    On-Campus

    English

    The Bachelor of Business Administration and Digital Innovation in Digital Communication and PR offers students a global prospective on the numerous core business concepts in the digital economy and concentrates on digital media, PR, content management, and multichannel communications. The Bachelor incorporates modern methodologies, case studies, situational analysis, simulation games, and practical projects into the core curriculum through a pragmatic approach, readying students to meet today’s real-life challenges head-on.

    • Roncade, Italy

    Full time

    3 years

    On-Campus

    English

    This Digital Management program at Ca' Foscari University of Venice provides the interdisciplinary knowledge and soft skills that companies look for in managers of digital transformation related to IoT, AI, Blockchain, or Big Data.

    • Sorengo, Switzerland

    Full time

    4 years

    On-Campus

    English

    The International Marketing Management program equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today. Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

    • Cologne, Germany
    • Berlin, Germany
    • + 6 more

    Full time

    6 semesters

    On-Campus

    German

    Do marketing and digital media as well as advertising and PR awaken your passion? Do you have a great interest in communication and media management as well as content and digital marketing? Then choose the course media management and digital marketing at the Hochschule Fresenius . Get ready for the digital economy with this bachelor's degree and learn how to use media successfully.

    • Online United Kingdom

    Part time

    4 years

    Distance Learning

    English

    On this 100% online and part-time BA (Hons) Business and Marketing, you will explore a wide range of essential business and marketing topics and gain key skills which you can use in your current role from day one. As the consumer marketplace becomes increasingly crowded with international trade now commonplace, it is important for companies to stand out from the competition. Through this online BA (Hons) Business and Marketing, you will develop your practical skills, enhance your ability to produce effective marketing communications and learn how to differentiate your product or service offerings.

    • Online United Kingdom

    Full time, Part time

    3 years

    Distance Learning

    English

    What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route, you'll develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, you'll be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.

    • London, United Kingdom

    Full time

    30 months

    Distance Learning

    Spanish, English, Portuguese

    In a global and highly competitive era, companies must differentiate themselves and acquire specialized human resources. This need increases the search for highly-skilled professionals with advanced marketing knowledge, strong problem-solving abilities, and creative thinking.

    • London, United Kingdom

    Full time

    27 months

    Distance Learning

    English, Spanish, Portuguese

    In a global and highly competitive age, companies need to set themselves apart and acquire specialized human resources. This need increases the search for highly qualified professionals with advanced marketing knowledge, strong skills in problem-solving and strategic and creative thinking. London School of Design and Marketing's Bachelor in Marketing will be a major step in your career.

    • Birmingham, United Kingdom

    Full time, Part time

    Distance Learning

    English

    Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field.