The aim of the qualification is to develop the student’s applied and cognitive competencies in the acquisition, interpretation, understanding and applications of marketing principles. The student should be able to analyze and explain marketing and promotion decisions in the context of a marketing operations unit or company, and to assess and interpret the external impact of decisions. The student should also be able to reflect on her/his managerial decisions and applications to assess the effect thereof in the holistic context of marketing and promotions.
Students must have experience in the marketing industry, in order to contextualize their learning to their business environment, and to appreciate improvements and interventions they can affect in their working environments.
A National Diploma (Marketing) or an equivalent qualification at NQF Level 6 as determined by a Status Committee with an average of 60%. A 60% or higher mark on Marketing 3 would be mandatory plus 60% or higher on any major subject, namely Marketing Research 3, Marketing Communications 3, Consumer Behavior or Sales Management 3A.
Meeting the Faculty’s minimum requirements for a particular programme does not necessarily guarantee admission to that programme as specific selection criteria may be applied and due to space constraints.
Registration and Start Dates
Registration starts in January and lectures in February for both Undergraduate and Postgraduate course work programmes.
All research programmes for Masters and PhD can register throughout the year.
End Date: Academic starts in January and ends in December. Programme deadline is determined by the duration of the programme.