Bachelor in Marketing

The global bachelor’s degree in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is entirely taught in English.

It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving them a broad perspective of the professional market and employability.

The academic model is based on a strong practical component where students respond to real business challenges from various companies, including startups, small to medium-sized companies, and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.

Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

Why study for the Global Bachelor in Marketing?

Immersive Academic Model

The academic model is based on a strong practical component where students respond to real business challenges from various companies including startups, small to medium-sized companies, and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and develop digital marketing strategies.

International Mobility Semester

The chance to live a truly global experience with our international mobility programs in top universities, such as Pace University, Rider University, Dublin City University, Coventry University, International School of Management (ISM), École pratique des hautes études commerciales, ESIC, and Shanghai Polytechnic University.

Faculty with a high level of International Experience

Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students can work with top marketing professionals and turn the acquired knowledge into marketing insights.

Access to CIM Certification

Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.

Employability Lab

Throughout the program, students will have the chance to work in Employability Lab, supporting them to get in contact with the labor market.

Global Oriented

Strong focus on internationalization, giving the students a broad perspective of the professional market and employability.

Close connections with Companies

Partnerships with global brands with international recognition in work projects and through internships.

Multicultural Environment

Experience a multicultural environment by interacting with people from different nationalities and backgrounds.

Leader in marketing education

IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.

Global Management Challenge

Access to Business management simulator: Global Management Challenge.

Certification and accreditation - Marketing Bachelor's Degree - Lisbon

Accredited by A3ES on 20/02/2018

R/A-Cr 7/2018/AL02 de 06-05-2022

Despacho n.º 7203/2022, de 3 de junho de 2022, II Série nº 108 DR

Certification and accreditation - Marketing Global Bachelor - Porto

Accredited by A3ES on 21/04/2017

R/A-Cr 70/2017/AL02 de 06-05-2022

Despacho n.º 7201/2022 de 3 de Junho 2022

Study plan structure - Marketing Bachelor's Degree - Lisbon

1st Semester

• Global Economics
• Marketing Principles
• Cross-Cultural Studies
• Interpersonal Skills
• Research methods
• Statistics

2nd Semester

• Marketing Strategy
• Consumer Behaviour
• Managing Global Teams
• Business Development for Alternative Futures
• Marketing Research
• Data Analysis

3rd Semester

• Financial Management
• Customer Management
• Trendspotting and Future Thinking
• Product Management
• Integrated Marketing Communication

4th Semester

• Digital Business Strategy
• Distribution and Retail
• Price and Cost Management
• New Marketing and Communication Tools
• Services Management

5th Semester

• International Mobility Semestre *

* Top International Universities: Pace University, Rider University, Dublin City University, Coventry University, International School of Management (ISM), École Pratique des Hautes Études Commerciales, ESIC, and Shanghai Polytechnic University.

6th Semester

• Global Marketing Strategies
• Cross-Cultural Negotiation
• Final Project (Optional 1)
• Internship (Optional 2)

Study plan structure - Marketing Global Bachelor - Porto

1st Semester

• Global Economics
• Marketing Principles
• Cross Cultural Studies
• Interpersonal Skills
• Research methods
• Statistics

2nd Semester

• Marketing Strategy
• Consumer Behaviour
• Managing Global Teams
• Business Development for Alternative Futures
• Marketing Research
• Data Analysis

3rd Semester

• Financial Management
• Customer Management
• Trendspotting and Future Thinking
• Product Management
• Integrated Marketing Communication

4th Semester

• Digital Business Strategy
• Distribution and Retail
• Price and Cost Management
• New Marketing and Communication Tools
• Services Management

5th Semester

• Integrated Marketing Mix
• Marketing Metrics
• Web Analytics
• Sales Management and Promotion
• Budgeting
• Ethics and Social Responsibility

6th Semester

• Global Marketing Strategies
• Cross Cultural Negotiation
• Final Project (Optional 1)

International Mobility Semester

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), International School of Management (ISM) (several cities in Germany), École Pratique des Hautes Études commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).

Career opportunities - Marketing Bachelor's Degree - Lisbon

• Marketing Management
• Market Analyst and Research
• Brand Consultancy
• Brand Management
• Pricing Analyst
• Digital Marketer
• Sales and Promotions
• Advertising
• International Business
• Consultancy

Career opportunities - Marketing Global Bachelor - Porto

• Marketing Management
• Market Analyst and Research
• Brand Consultancy
• Brand Management
• Pricing Analyst
• Product Management
• Digital Marketeer
• Strategic Marketing
• Creative Strategist
• Sales and Promotions
• Chief Marketing Officer
• Marketing & International Business
• Advertising
• Communication
• Online Performance
• Digital Business
• Social Media Management