Bachelor in Sports Management
SMS - Sports Management School
Key Information
Campus location
Paris, France
Languages
French
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
EUR 26,100 *
Application deadline
Request info
Earliest start date
Request info
* 1st year: 8700 €; 2nd year: 8700 €; 3rd year: 8700 €
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This program, recruiting at the bac and diploma level at Bac 3, forms operational profiles corresponding to the real needs of the sector. Highly professionalizing, the Bachelor SMS program (baccalaureate 3) allows to enter the world of sport business from the first job.
| Back to school | Course pace | Alternate Rhythm | Alternate internship (minimum) | International | Educational missions | |
| Bachelor Year 1 | October | Monday to Saturday | - | 2 months | - | Sale (3 weeks) Market research (5 weeks) |
| Bachelor Year 2 | September | Monday and Tuesday | Yes | 4 months | - | Events |
| Bachelor Year 3 | September | Monday and Tuesday | Yes | 6 months | Exchange semester | Professional dissertation Marketing case (1st semester) 1 semester 100% in English |
* Certificate of graduation from Business Development Manager, Level 2, delivered by SMS under partnership agreement with WIBS International Business School.
Curriculum
Year 1: The Basics of Sport Business
Fundamental Courses
- Economy
- Fundamental Marketing
- Sales techniques
- Introduction to Law
- Media communication tools
- Market studies
- Business English LV2 (Spanish or German)
Sport Business
- History of sport
- French and international sports movement
- Private structures in sport
- Introduction to the economics of sport
- Sports marketing
- Knowledge of associations and the public service
Year 2: Apprenticeship
Fundamental Courses - General Subjects
- Public relations and community management
- General Marketing
- Communication plan and implementation
- Event project management
- Corporate law
- Partnership File
- Business development
- Business english LV2 (Spanish or German)
Specific Courses - Sport Business
- History of sport
- Business focus: events
- Olympic Games: Paris 2024
- Sport Economics
- Sports marketing
Year 3: Professionalization
Fundamental Courses - General Subjects
- Marketing strategies and activations
- Introduction to e-business
- Branding and communication strategy
- Consumer and product strategy
- Webmarketing strategy
- Hospitality strategic forecasting and budgeting
Specific Courses - Sport Business
- Sports and journalism
- Sports marketing management
- International governance
- Sports conferences
- Charity and local authorities
- Sports speakers
Professional thesis
Continuous courses over the 3 years of the Bachelor
Personal and Sports Development
- Analysis and synthesis of documents
- Self-awareness
- Construction of the professional project
- In situ study projects in the company
- Missions and tutoring
- Media training and writing workshops
- Practice of sport in competition
- School associative life
Opening to the World of Professional Sport
- Team Building: integration seminar
- Human management and leadership learning
- Case studies and conferences
- Meetings with professionals and testimonials
- Professional conferences
- Organization of the SMS Forum for sports professions
- Visits, audit and analysis of federal and international sports institutions and professional clubs