Marketing and Management BSc Honours
Newcastle University Undergraduate programs
Key Information
Campus location
Newcastle upon Tyne, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
GBP 21,000 / per year *
Application deadline
Request info
Earliest start date
Request info
* international students; GBP 9,250 - home students
Introduction
Become a leading light in the business world by combining marketing expertise with all-around commercial acumen.
This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role.
There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement and study abroad opportunities, and the chance to launch your own business.
Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as:
- consumer behaviour
- new product and service development
- digital marketing
- business information systems
- global advertising
- brand promotion
Professional accreditation and recognition
Chartered Institute of Marketing (CIM)
This degree is accredited by the Chartered Institute of Marketing (CIM).
Institute of Data and Marketing (IDM)
This degree is accredited by the Institute of Data and Marketing (IDM) allowing you to gain a professionally recognised qualification.
Study abroad
Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas. If you choose to study abroad, it will extend your degree by a year.
Work placement
Get career ready with work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year, and your degree title will show you have achieved the placement year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.
Rankings
- 14th in the UK – The Complete University Guide 2023 (Marketing category)
- 16th in the UK – The Guardian University Guide 2023 (Marketing and Public Relations category)
- Global Top 125 University - QS World University Rankings 2023
- Top 185 for Social Sciences and Management - QS World University Rankings by Subject 2022
- Top 200 for Business and Management Studies - QS World University Rankings by Subject 2022
- 65% increase in research power since 2014 – Research Excellence Framework 2021
- 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
- 1st in the UK and 8th in the world for sustainable development – Times Higher Education Impact Rankings 2022
- Top 125 for Business and Economics – Times Higher Education World University Rankings by Subject 2022
- Global Top 140 University - Times Higher Education World University Rankings 2023
Curriculum
Stage 1
You will take a series of core modules designed to give you a grounding in:
- general management and organisation
- digital aspects of contemporary business
- quantitative data analysis techniques
- academic and professional skills
You will also learn about the principles of business growth and the role of marketing in it, with a focus on ethical and responsible behaviour.
Compulsory Modules
- Introduction to Management and Organisation 20
- Understanding Business Growth 20
- Digital Business 20
- Quantitative Methods for Business Management 20
- Introduction to Marketing 20
- Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility 10
- Academic and Professional Skills 10
Stage 2
You will study core modules on research methods and on key aspects of business such as:
- human resources
- service operations
- consumer behaviour
You will also take optional modules on complementary topics such as:
- business enterprise
- managing change
- global marketing
Compulsory Modules
- Managing Human Resources 20
- Service Operations Strategy and Management 20
- Research Methods for Business and Marketing 20
- Consumer Behaviour 20
Optional Modules
- Introduction to Accounting and Finance (for Business School Students) 20
- Business Enterprise 20
- Understanding Work and Organisations 20
- Managing Change 20
- Business Analysis and Business Analytics 20
- Statistical Methods for Marketing & Management 20
- Global Marketing 20
- Services Marketing 20
- Strategic Marketing 20
- Integrated and Digital Marketing Communications 20
- Career Development for second-year students 20
Stage 3
You will complete one of the following:
- a marketing or a management dissertation based on your own research
- a marketing or management consultancy project for a real-world client
- a practice-based module where you will put the skills you've learned to work
You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as:
- business information and sales management
- management of creativity
- design and innovation
- digital marketing
- global advertising and brand promotion
- cultural and heritage marketing
- new product and service development
You take one of the following optional modules:
- Management Dissertation (40 credits)
OR
- Management Consultancy Project (40 credits)
OR
- Marketing Dissertation (40 credits)
OR
- Marketing Consultancy Project (40 credits)
Optional Modules
- Marketing and Public Policy 10
- Communication and Behaviour Change 10
- Advanced Business Practice 40
- Business Information Systems 20
- International Human Resource Management 10
- Critical Perspectives on Human Resource Management 10
- Management of Creativity, Design and Innovation 20
- Management Dissertation 40
- Management Consultancy Project 40
- Global Advertising and Brand Promotion 20
- Digital Marketing 20
- New Product and Service Development 20
- Data-Driven Marketing Decisions 20
- Cultural and Heritage Marketing 20
- Marketing Dissertation 40
- Marketing Consultancy Project 40
- Career Development for final year students 20
Career Opportunities
Our Marketing and Management degree prepares you for a variety of careers in business – as a professional marketer, manager or entrepreneur. It also qualifies you for exemptions from the Chartered Institute of Marketing and the Institute of Data and Marketing.
91% of our 2018/19 graduates were in work or further study within 15 months of graduating*.
Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.
*Graduate Outcomes Survey 2020/21
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to careers in:
- systems analyst
- construction manager
- UX researcher
Our graduates have gone on to succeed in globally recognised companies, including:
- Brewin Dolphin
- Wm Morrison Supermarkets
- Michael Page International Recruitment
- Barclays Bank
- Ernst & Young
- Mercedes-Benz UK
- Vodafone UK
- Amazon
- KPMG
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Admissions
Gallery
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Program Outcome
- Chartered Institute of Marketing (CIM) This degree is accredited by the Chartered Institute of Marketing (CIM).
- Institute of Data and Marketing (IDM) This degree is accredited by the Institute of Data and Marketing (IDM) allowing you to gain a professionally recognised qualification.
Program Tuition Fee
Program delivery
You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.