The International Marketing Management program equips students with the knowledge, tools, and mindset to deal with the challenges organizations are facing today. Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, and brand management with courses in management, politics, psychology, and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

This course explores the complexity and diversity facing marketers when operating in a highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

At ENAE Business School, our Bachelor’s Degree in International and Digital Marketing programs are meticulously crafted to ensure that graduates are well-prepared to face the challenges of the modern business world. Our objectives are clear: to equip students with the knowledge, skills, and ethical principles needed to excel in their chosen fields

Businesswomen and men can be found anywhere in the world in any kind of organization. As a graduate with a BA degree in Business Administration and International Management & Marketing, you will be able to manage local to international people, organize small to huge projects, and be a part of start-ups as well as multinational corporations.

This degree is designed to transform students into strong communicators within an international context, while also developing analytical and critical thinkers with excellent decision-making and problem-solving skills. It opens the door to traditional business and expands into both current and future jobs within the areas of Digital Transformation, Digital Business, Business Analytics, Website Development, and Project Management.

If you are interested in the world around you, broadly understand globalization, you are not indifferent to the political and economic situation of our globe, and the prospect of working in an international environment is an interesting challenge for you, then you should become a student of the interdisciplinary faculty of International Relations with International Business, Trade & Marketing specialization.

The Sprott School of Business offers a Bachelor of International Business which is recognized as a leading program in international business education. With a focus on international business, you will develop cross-cultural skills, become proficient in another language, and study abroad for a year in a country where that language is spoken. The program offers the following Concentrations: global financial management and systems, international marketing and trade, and international strategy and human resources management.

Mastery of this program would enable you to pilot initiatives ranging from programmatic advertising to collaborations between French fashion brands and Chinese technology. China and France: Two Titans of the Globalized World “Where the winds of economics blow, there the sails of marketing rise.”

The purpose of the programme is to provide students with the knowledge, skills, and understanding required for independent and developmental work with marketing-oriented tasks. The education predominantly consists of various courses in the field of marketing, such as branding, product development, and experience economy with a perspective of value creation for both consumers and organizations.

Are you interested in the cross-cultural challenges created by the globalization of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years?

The European bachelor in international marketing allows you to obtain the RNCP title of "Marketing and Sales Manager" issued by the CDE FEDE France. This RNCP level 6 title (equivalent to Bac +3) is recognized by the State and companies. It can be supported by continuing vocational training systems such as the AIF or the CPF. In addition to your RNCP title, you will also receive the diploma of the European Bachelor in International Marketing. This Bac +3 level diploma awards 60 ECTS credits.

This top-up degree is aimed at students from outside the UK who want to strengthen their business and marketing skills, whilst also developing new marketing specialisms within the international arena. This course enables you to transform an existing marketing or business qualification into a BA (Hons) in International Marketing, at Coventry University.

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

Marketing Management is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing.

Our BA (Hons) Business Management (Marketing) blends traditional and digital marketing with practical application, ensuring a comprehensive skill set. Beginning with foundational business management concepts, including personnel management, you progress to advanced marketing tools, strategy, innovation, and ethical considerations. Studying marketing at Arden means mastering the latest skills for professional success.