Our BA Honours Digital Media programme has been designed in consultation with industry to provide students with a curriculum which meets the practical, technical and theoretical demands of a career in the fast-paced creative industries.

A degree in Media, Culture and Communication will entail facing the challenge of keeping pace with the latest trends, technologies, and debates. Media, Culture, and communication degrees aim to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents, and influences the world.

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as marketing, advertising, personal selling, branding, and sales promotion. This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international digital media context, cultural inclusivity, exposure to international communication and marketing perspectives, and familiarity with the crossover of various types of communication. The academic bedrock of this specialization allows a clear understanding of communication roles in advertising and marketing in the context of a career-oriented choice of ‘Integrated Marketing Communication’ for students.

Media and Communications is a dynamic and rapidly changing industry where creative practice intersects digital technology to deliver messages across a wide range of contexts. The degree is a flexible and innovative program designed to prepare students for careers across industry sectors.

The program is designed for students who are inherently creative, inwardly dynamic and planning to build their careers in radio and television. This specialized program can turn a creative passion into a viable career. The comprehensive focus of the program helps students develop their skills working in a theorycum- practical-environment that is well equipped in purpose-built studios. The trainers are the practicing personalities from the media world. The College is committed to providing a realistic studio environment that nurtures and inspires creativity. A degree in Radio and Television has strong links to the growth of the broadcast industry that is emerging in the GCC countries and elsewhere. AUE graduates are hand-tutored to be imaginative, technologically adaptable, able thinkers, and entrepreneurial with a commitment to work in the digital media industry. The students are coached to develop, create and critique content from animation to mash-up, blogs, broadcasts, advertisements, and short films and to imaginatively build themselves to perform both as producer and consumer. The ultimate idea is to develop and refine their qualities in collaborating, networking, and project management.

The College of Media and Mass Communication offers an undergraduate degree in International Relations, that is crucial to examining fundamental contemporary issues. The accredited program is of a contemporary standard, with the addition of specific areas of recent innovations in e-disciplines. There is a great emphasis on supporting students throughout their studies. Students are able to access a wide range of resources and benefit from impressive modern teaching techniques including e-learning. The program package is structured to take students gradually from one level to the next in eight semesters.

The Bachelor of Computer Science (BCompSc) degree provides a general education in many aspects of Computer Science and Software Development.

SZABIST offers a four year (eight semesters) BS (Media Sciences) degree with majors in Production and Advertising. The BS Program is essentially an evening program and consists of 46 courses & a thesis (six courses per semester) with a total of 144

The College of Media and Mass Communication offers a Public Relations specialization that influences our activities and lives inescapably. This program will equip students with the skills to obtain lucrative positions at the state level, in international organizations, in different categories and capacities such as business entrepreneurs, public relations officers, policy analysts, market researchers, and lawyers, as well as in the education sector. The core idea is to offer the program so as to develop the students' understanding in the field of communications along with real-world experience in writing, research, and campaign planning, as well as preparing the students to apply their problem-solving abilities. In addition to the internship requirements, these skills will assist students to accurately access ideas and construct answers to complex theoretical questions by developing logical arguments based on empirical evidence.

The curriculum followed by students who in Communication and Media Sciences broadly educate them in the arts, humanities, social sciences, and applied sciences, as well as in the professional crafts of written, oral, and visual communication. Students are well-prepared to put words, visuals, and sound together in ways that are meaningful, effective, aesthetically pleasing, and interesting.