The Online Bachelor of Business Administration and Digital Innovation with Digital Marketing is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today. The courses cover current marketing issues, including digital and online marketing and innovative marketing communication.

Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.

Digital marketing is rapidly growing due to its affordability, analytics, and increased internet penetration, especially post-Covid-19.

This innovative program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing, you can develop increasingly vital online marketing strategy and information technology skills.

This Executive Bachelor (EBBA) in e-Business and e-Marketing Management (including Social Media studies) course is made for students who worked directly after high school for at least 3 years in a managerial position...

The Bachelor in e-Business and e-Marketing is a study program that is useful for students who want to get more managerial skills in a new electronic business world. This study program will shape students to become better managers that employers will be looking for.

Bachelor of Business Administration (Hons) Marketing at TWINTECH aims to produce quality graduates in demand by corporate organizations operating locally or internationally.

Marketing is an integral part of the College of Business. In fact, every major of concentration and professional in the business world utilizes marketing concepts in their lives. Students studying marketing learn how companies create customer value and build strong relationships that help establish profitability. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research and marketing strategy, you’ll also be exposed to advertising, promotion, retail and sales management, e-marketing and even personal selling.

Marketing explains how companies build and manage relationships with their customers. This includes the study of how consumers make decisions, how companies communicate with the public, and how brands that you see every day in stores are established as meaningful symbols.

Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns.

Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies.