Bachelor of Business Administration

The Capstone Experience

To complete the major, Business students adopt the role of CEO and present a final case analysis to a panel of local Michigan business professionals —demonstrating the student’s understanding of business’s best practices.

BBA grads often pursue careers in advertising, banking, small business ownership, manufacturing, and retail. Master the skills employers are seeking via an online BBA degree or take classes in person with the option of a concentration. Concentrations include coursework in marketing, management, finance, and more. The curriculum is customized based on each individual student’s path and goals.

Concentrations

Business majors at Siena Heights will also receive a concentration in one or more of the following areas:

Accounting

Students in the accounting concentration sharpen their skills on the basics and then move on to advanced skills like analysis and interpretation of accounting information for decision-making purposes. Among the many topic areas for accounting, students are accounting, auditing, and taxation.

Cybersecurity

Our well-balanced and comprehensive curriculum enables students to assume responsible roles as systems analysts, software programmers, database administrators, network specialists, web developers, and information systems managers.

Entrepreneurship

Learn the necessary skills to start and manage your own business.

Finance

The emphasis in the finance concentration is on money and markets. You will learn the tools necessary to analyze corporate statements and the best investment strategies for individuals and businesses.

Management

Management students focus on the issues of leadership, labor relations, organizational behavior, teamwork, and entrepreneurship.

Marketing

Students interested in marketing want to enter career fields like product management, market research, and e-commerce.

Course Requirements for Major

Program Requirements: 33 Credit Hours

• BAM 101 Introduction To Business 3 credit hours

or

• MGT 440 Entrepreneurship And Small Business Management 3 credit hours
• BAM 201 Business Communications 3 credit hours

or

• BAM 441 Managerial Communications 3 credit hours
• BAM 479 Strategic Management 3 credit hours
• FIN 340 Managerial Finance 3 credit hours
• MGT 302 Management Principles And Cases 3 credit hours
• MKT 310 Marketing Principles And Cases 3 credit hours

Elective Requirements: 15 Credit Hours

Any approved ACC, BAM, ECO, FIN, ITM, MGT, or MKT electives. Twelve of these hours must be at the 300/400 level.

Cognate Requirements: 20 Credit Hours

• ACC 203 Principles of Accounting I 4 credit hours
• ACC 240 Principles of Accounting II 4 credit hours
• ECO 221 Microeconomics 3 credit hours
• ECO 222 Macroeconomics 3 credit hours
• MAT 142 Statistical Reasoning Via Application And Simulation 3 credit hours

or

• MAT 143 Statistics And Society 3 credit hours

or

• MAT 174 Data Analysis And Statistics 3 credit hours

Choose three courses from the list below: 3 Credit Hours

• BAM 210 Business Applications Software 1 credit hours
• BAM 211 Business Visual And Media Technology 1 credit hours
• BAM 212 Business Publication Design 1 credit hours
• BAM 213 Internet And Business Applications 1 credit hour

Total for Major: 53 Credit Hours

Liberal Arts: 29 Credit Hours

General Electives: 38 Credit Hours

Total for Degree: 120 Credit Hours

Other Requirements

1. For Business Administration, Management, and Marketing majors, a minimum of 24 credits in the major must be completed at Siena Heights University. FIN 340 and BAM 479 must be completed at Siena Heights University.
2. Students may satisfy program elective requirements by completing any concentrations.

Here are the business learning outcomes are skills employers seek, and therefore cornerstones of the program:

Communication

The ability to express ideas in writing, verbally, and visually.

Creativity

The ability to develop original ideas or use common solutions in unique ways.

Analytical ability

The skill to effectively separate a complex problem into its component parts in order to identify solutions.

Integrative thinking

The ability to detect interrelationships among component parts and assess their importance in creating solutions.

Ethics

The ability to examine decisions in light of ethical and corporate social responsibility principles as well as their effects on stakeholders worldwide.

When you graduate with a BBA degree from Siena Heights University you are prepared for the following business careers:

• Account Executive
• Arts Administrator
• Benefits Coordinator
• Customer Relations Specialist
• Financial Planner
• Marketing Manager
• Product Manager
• Media Buyer
• Advertising Manager
• Public Relations Coordinator
• Operations Manager
• Project Manager
• Small Business Owner
• Sales Manager
• Social Entrepreneur
• Training Specialist

Internships

The heart of the internship is the success the intern achieves in encountering and solving real-life problems in a professional workplace setting.

The SHU business internship program provides the following benefits:

• Help to provide students with relevant work experience, which is key to securing a job upon graduation.
• While not required, internship credit can be applied to the major requirements.
• Paid internships help defray educational costs for the student.
• Students develop a digital portfolio of their internship projects to share with prospective employers.

Our students have interned at numerous companies, including:

Anderson Corp.

• Croswell Opera House
• Enterprise
• First Federal Bank
• Greenstone Farm Credit
• Kapnick Insurance
• Kraft Foods
• NBC Toledo Channel 24
• The Palace of Auburn Hills
• Promedica Health Systems
• WLEN Radio
• Wacker Silicones