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Abertay University BA (Hons) Marketing and Business Management
Abertay University

BA (Hons) Marketing and Business Management

Dundee, United Kingdom

4 Years


Full time, Part time

Request application deadline

Sep 2024

GBP 15,000 *


* for EU and international students | Scottish students: £1,820 | english, Welsh & Northern Irish students: £9,250


Begin your career as a professional marketer and manager, ready to excel in any organization. Develop your professional marketing knowledge and skills for the digital era.

Focused on preparing you for work, this degree gives you a thorough grounding in marketing and business. You’ll learn how to understand different markets, manage customer relationships, and communicate your brand strategy effectively.

The work placement option is where you can gain valuable industry experience. Completing the course takes you partway towards a professional Chartered Institute of Marketing (CIM) qualification.

Using our outstanding industry links, you will learn how businesses operate through expert guest speakers, projects tackling real-life business problems, work placements, campaign pitches, and offsite visits. You’ll work on projects for organizations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

You’ll graduate with a passion for innovation, teamwork, creative thinking, and the ability to solve business challenges. We aim to make you a highly effective marketing manager and prepare you for an impressive career.


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