Bachelor of Science in Marketing
Ajman, United Arab Emirates
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
AED 1,265 / per credit *
STUDY FORMAT
On-Campus
* total CRHs: 126
Introduction
The BSc Marketing degree program offered at AU provides education of international standard and caters to the needs of all the employment sectors locally, regionally and globally. The program provides students with a wide range of knowledge in the various functional areas of business, as well as prepares them with comprehensive knowledge of successful management of the marketing mix. This major not only produces capable individuals who can address the challenging issues of businesses and the dynamic market but it also equips students with the academic credentials required to pursue higher education in national and international universities.
Mission
To provide quality education i.e., providing an education process of having decided what are the major areas that the students should understand and be able to do and qualities they should develop to be efficient and effective in his/her job endeavors. Accordingly, both structure and curricula are designed to achieve those capabilities and qualities.
Program Goals
- Provide students with a basic understanding of business, with a special focus on marketing and its role in business.
- Develop entrepreneurial skills in students, including environmental analytical skills and proper communication skills, that help organizations in decision-making.
- Develop skills in ethical marketing and business reasoning, critical thinking and problem-solving in local, regional and international business environments.
- Enable students to conduct and interpret marketing research.
Gallery
Admissions
Curriculum
Graduation Requirements
Students will be awarded the Bachelor of Science in Marketing degree upon fulfillment of the following requirements
- Successful completion of 126 credit hours, which normally takes eight semesters
- 16 weeks of industrial internship (after the completion of 90 credit hours including seven marketing core courses), which is equivalent to three credit hours
- A minimum Cumulative Grade Point Average of 2.0
Semester 1
- ISL 114 Islamic Culture
- MGT 200 Introduction to Management
- ARB 113 Arabic Written Expression
- ENG 104 Advanced English Writing
- UEL-1 University Elective - 1
Semester 2
- STA 113 Introduction to Data Analysis
- MTH 111 Principle of Mathematics
- ACC 205 Principles of Accounting
- EMS 112 Emiratis Studies
- ECO 200 Microeconomics
Semester 3
- BUS 212 Data Analysis for Business
- MKT 200 Principles of Marketing
- ACC 210 Introduction to Managerial Accounting
- FIN 210 Fundamentals of Finance
- BUS 209 Business English
- UEL-2 University Elective - 2
Semester 4
- ECO 210 Macroeconomics
- MGT 300 Organizational Behavior
- BUS 316 Legal Environment and Ethics
- BUS 315 Business Analytics
- BUS 311 Business Communication
- UEL-3 University Elective - 3
Semester 5
- INN 311 Innovation and Entrepreneurship
- BUS 214 Business Research Method
- INT 300 Database Management Systems
- MKT 300 Consumer Behavior
- MKT 340 Personal Selling
- COE-1 College Elective - 1
Semester 6
- BUS 300 Management Information Systems
- MKT 329 Marketing Research
- MKT 327 Retail Marketing
- MKT 310 Services Marketing
- MKT 311 Advertising and Promotion
- COE-2 College Elective - 2
Semester 7
- MKT 326 Product and Brand Management
- MKT 426 Digital Marketing
- MEL-1 Marketing Major Elective - 1
- BUS 470 Business Internship
- COE-3 College Elective - 3
Semester 8
- MKT 424 Marketing Management
- MEL-2 Marketing Major Elective - 2
- MKT 425 Graduation Project
Program Outcome
- Describe knowledge of conceptual and theoretical frameworks of marketing.
- Identify marketing opportunities and challenges for an organization.
- Analyze an organization’s marketing strategy and identify appropriate marketing alternatives.
- Exhibit an ability to collect, process, and analyze consumer data to make informed marketing decisions.
- Analyze cases related to the marketing mix, consumer behaviour, social media, international marketing, marketing strategy, and marketing research and draw lessons for marketing managers in the Middle East.
- Demonstrate professional and ethical ability to collaborate and communicate in personal and group settings using the latest communication tools.