Bachelor of Business Administration – E-Commerce and Marketing
Dubai, United Arab Emirates
DURATION
8 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
AED 21,000 / per semester
STUDY FORMAT
On-Campus
Scholarships
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Introduction
Reach Customers in All Angles
The College of Business Administration provides an up-to-date program in E-Commerce and Marketing with managerial and technological knowledge that allows students to participate and utilize the electronic media as a marketplace.
E-Commerce or Electronic Commerce is a computer-based science using digital systems for economic and business purposes. This form of marketing has largely expanded during the last three decades.
Looking for employment immediately after your education? A logical solution is an undergraduate degree in E-Commerce and Marketing at the AUE. The 'global village' concept has brought all industries to operate on a common platform. Virtual contact is no longer a stand-alone issue; rather, it is the most effective solution to the new millennium's industrial needs.
The volume of trade, availability of goods, transfer of finance, information sharing, and supplying the items to the market is an ardent exercise of intelligence; and it remains only a click away.
An inquisitive person, who has the potential and confidence of appropriate communication, persuasive ability and is willing to perform better, should study this specialization. The course programs develop students to be multi-track thinkers, to sustain pressure, utilize the opportunities and appreciate the technological advancements of this era.
CIM Graduate Gateway
College of Business Administration BBA in E-Commerce and Marketing degree at The American University in the Emirates has been recognized by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. The recognition allows students to be exempted from certain modules on their path to become certified in Professional Marketing and Professional Digital Marketing.
AUE is now listed on the CIM website’s “exemptions search” to inform students of the exemptions pertaining to their specialization and year of completion can be found here:
https://www.cim.co.uk/qualifications/graduate-gateway/
Students will need to register as a CIM member within 3 years of graduating to claim the exemptions and then have up to 5 years from graduating to complete the additional module(s) to gain their full qualifications.
The American University in the Emirates is accredited by the UAE Ministry of Education
Admissions
Scholarships and Funding
Curriculum
42 Courses | 126 Credit hours
| General Education | Courses (12) | Credit Hours (36) |
| Core Course | Courses (16) | Credit Hours (48) |
| Specialization | Courses (10) | Credit Hours (30) |
| Free Electives | Courses (4) | Credit Hours (12) |
General Education Course
A: Languages and Communication Studies
The student selects 12 credit hours (4 courses) from the list below
Students must take all of the following courses:
- University Life - [3 Credit Hours]
- Academic Writing - [3 Credit Hours]
- Introduction to Research - [3 Credit Hours]
Students must take one of the following Arabic Language courses:
- Arabic Composition - [3 Credit Hours]
- Arabic for Non-Arab - [3 Credit Hours]
- Communication Skills in Arabic - [3 Credit Hours]
B: The Natural sciences
The student selects 3 credit hours (1 course) from the list below
- Natural Science - [3 Credit Hours]
- Sustainable Energy - [3 Credit Hours]
- Environmental Science - [3 Credit Hours]
- Physics - [3 Credit Hours]
C: The social or behavioral sciences
The student selects 6 credit hours (2 courses) from the list below
- General Psychology - [3 Credit Hours]
- Innovation and Entrepreneurship - [3 Credit Hours]
- Introduction to Social Science - [3 Credit Hours]
- Introduction to Political Science - [3 Credit Hours]
- Introduction to Sociology - [3 Credit Hours]
- Introduction to Anthropology - [3 Credit Hours]
- Introduction to Geography - [3 Credit Hours]
- Human Rights - [3 Credit Hours]
D: Information Technology or Quantitative
The student selects 9 credit hours (3 courses) from the list below
- General Mathematics - [3 Credit Hours]
- General Statistics - [3 Credit Hours]
- Intro To Computer System - [3 Credit Hours]
- Math for Business - [3 Credit Hours]
E: The Humanities or Arts
The student selects 3 credit hours (1 course) from the list below
- Contemporary Arab Art - [3 Credit Hours]
- Introduction to Philosophy - [3 Credit Hours]
- Middle East History - [3 Credit Hours]
- World History - [3 Credit Hours]
- American Literature - [3 Credit Hours]
- History of Islamic Art - [3 Credit Hours]
F: Islamic Studies
The student selects 3 credit hours (1 course) from the list below
- Islamic Culture - [3 Credit Hours]
- Islamic Civilization - [3 Credit Hours]
G: UAE Studies
The student selects 3 credit hours (1 course) from the list below
- UAE and GCC Society - [3 Credit Hours]
Core Course
- Principles of Management - [3 Credit Hours]
- Principles of Accounting - [3 Credit Hours]
- Managerial Accounting - [3 Credit Hours]
- Microeconomics - [3 Credit Hours]
- Principles of Marketing - [3 Credit Hours]
- Management Information System - [3 Credit Hours]
- Macroeconomics - [3 Credit Hours]
- Business Statistics - [3 Credit Hours]
- Organizational Behavior - [3 Credit Hours]
- Financial Management - [3 Credit Hours]
- Business Law - [3 Credit Hours]
- Quantitative Analysis - [3 Credit Hours]
- Production and Operations Management - [3 Credit Hours]
- Business Practice in UAE and GCC - [3 Credit Hours]
- International Business - [3 Credit Hours]
- Strategic Management - [3 Credit Hours]
Specialization Course
- Consumer Behavior - [3 Credit Hours]
- Sustainability and Responsible Marketing - [3 Credit Hours]
- Marketing in Digital Environment - [3 Credit Hours]
- Integrated Marketing Communication - [3 Credit Hours]
- Introduction to Marketing Analytics - [3 Credit Hours]
- Brand Management - [3 Credit Hours]
- Marketing Research - [3 Credit Hours]
- Global Marketing - [3 Credit Hours]
- Strategic Marketing - [3 Credit Hours]
- Special Topics in Marketing - [3 Credit Hours]
Free Electives
4 Courses | 12 credit hours
Based on Interest
- Media & Mass Communication Courses
- Education Courses
- Design Courses
- Security & Global Studies Courses
- Information Technology Courses
- Computer Sciences Courses
Support Field of Study
- Finance Courses
- Insurance & Risk Management Courses
- Business Management Courses
- Supply Chain Courses
- Health Care Management Courses
- Accounting Courses
- Human Resource Courses
Attendance
Student builds the schedule based on available offered courses in the registered semester
| Weekday Morning Classes | Weekday Evening Classes |
| Sunday - Tuesday | Between 9:00 am – 4:00 pm Monday - Wednesday | Between 9:00 am – 4:00 pm | Sunday - Tuesday | Between 4:00 pm – 9:00 pm Monday - Wednesday | Between 4:00 pm – 9:00 pm |
Program Outcome
- Develop critical analysis skills relevant to their career paths.
- Analyze and interpret specialized data and information to make rational business decisions.
- Apply innovative and advanced approaches to evaluate the national and international business environment.
- Demonstrate practical skills in various business disciplines.
- Acquire knowledge about the fundamental concepts, principles, and theories in the specialization.