BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

You will acquire the necessary expertise to become a crucial part of your organisation, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The programme will provide you with a practical understanding of key marketing concepts, and as a result, you will be able to respond to distinct business requirements in the marketing area in a variety of contexts.

The degree will cover several marketing and business concepts, such as how to build marketing strategies, manage communications, and how to gather relevant market intelligence. You will also learn key business fundaments such as finance, understanding organisations, business processes and business analysis.

Who is this programme for?

This programme is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations

Employment stats and USP’s

• Arden University has received 4.5* for student satisfaction.
• Arden has supported 50,000 higher education learners over 26 years.
• 96% of graduates are in employment or further study 6 months after graduation.
• 79% of students saw their career improve as a direct result of their studies.

Why Arden University Berlin?

• A boutique business school - tailored approach to students.
• AMBA Accreditation since 2011 with some triple-accredited partners which only 1% of the world’s elite business schools receive.
• Programmes with top global rankings – the MIB is ranked 20th in the world by the Economist in 2017.
• International student cohort with over 40 nationalities represented.
• Scholarships, flexible payment plans and early-bird discounts are available.
• Perfect city centre location in Berlin.
• Free German classes and 100% in English.

Career direction

After completing the course, graduates have a wide variety of careers to choose from. Positions that graduates can take up include brand manager, campaign manager, marketing manager, marketing executive, communications manager, among others.

Graduates can also choose to embark on postgraduate study and pursue a master’s or MBA degree.

Payment plans available:

Arden University offers payment options* that allow you to spread the cost of your programme fees across multiple instalments.

Modules

Level 4

• Digital Skills & Professional Development (20 credits)
• Contemporary Business Environment (20 credits)
• Marketing Dynamics (20 credits)
• Introduction to Business Finance (20 credits)
• People Management (20 credits)
• Technology & Innovation (20 credits)

Level 5

• Data Analytics & Management (20 credits)
• Business Start-up (20 credits)
• Sales Management (20 credits)
• Digital & Social Media Marketing (20 credits)
• Managing Brands (20 credits)
• Consumer Insights ​(20 credits)

Level 6

• Business Transformation ​(20 credits)
• Entrepreneurship and Innovation ​(20 credits)
• Corporate Governance, Law & Ethics (20 credits)​
• Independent Study ​(20 credits)
• Global Marketing ​(20 credits)
• Marketing & Digital Strategy (20 credits)

Why Arden?

• Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
• 96% of Arden University graduates are in employment 6 months after graduation.
• Taught 100% in English.
• Intensive, engaging and face-to-face teaching by industry experts.
• Industry-relevant, 21st-century application.
• International student cohort with over 40 nationalities represented.
• Payment options and early-bird discounts are available.
• Perfect central location in Berlin, close to key corporate players.

Why Germany?

• Germany has one of the best employment rates in Europe, at 91%*.
• 4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**.
• Germany is the most popular European country for international students, recognised for its high-quality education***.
• Berlin has been named the start-up capital of Europe.
• Berlin is the largest city in the EU with a thriving business scene, offering a range of job opportunities to young professionals and graduates.
• Germany has a rich history in culture and arts, offering students a chance to explore this whilst experiencing world-class education from a UK-recognised institution.

*Times Higher Education

**I Am Expat

***According to statistics and data from the ICEF monitor

Course Requirements

• Two subjects at GCE A level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; or
• For non-standard entry requirements, please contact us;
• An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.