Bachelor of Business Administration Faculty of Business

Bachelor of Business Administration Faculty of Business

The unique aspect of business programmes at Asian University is the work experience requirement. Every summer, all students will have an opportunity to acquire real-world work experience through a series of 3-month internships. For BBA students, the first year internship is optional while the internships for the second and third year students are mandatory. All full-time MBA students are required to undertake the internships.

In the past, a number of reputable organizations have participated in Asian University’s internship programmes. Asian University students had opportunities to work at Capital Nomura (Thailand), General Motors (Thailand), Hong Kong and Shanghai Banking Corporation (Thailand), Jardine Fleming Thanakom Securities, Lowe Lintas and Partners, Procter & Gamble (Thailand), the Securities and Exchange Commission of Thailand, the Stock Exchange of Thailand, Tesco-Lotus, Thai Airways International, TMB Asset Management, and Total Access Communication (DTAC).
These opportunities give students an excellent learning experience in practical and functional aspects of working in a real business organization.

Dynamic learning environment

Asian University students are exposed to a very dynamic learning environment with small classes and high level of interaction between students and lecturers. Further, faculty members who come from around the globe create the dynamism. In addition, many students will be appointed to personal tutors, whose responsibility is to monitor and assist in student development. Study groups are normally small and conducted outside of regular class time.

Leadership training programme

A series of leadership training courses are available for business students. The courses aim to develop leadership and teamwork skills to help students become all-around leaders for the society. The programme is also designed to polish and hone analytical and critical thinking skills for decision-making in a dynamic environment. The highlight of the leadership programme is the final training camp at the Royal Thai Marines Headquarters, where students meet physical and psychological challenges designed to test their leadership and teamwork.

Programme description

The programme comprises a number of separate but interrelated ‘subjects’, each carrying a designated Credit value. The full programme contains a proportion of ‘General Education Subjects’, ‘Business Subjects’ and ‘Free Elective’ Subjects, in accordance with recommendations from the Ministry of Education, Commission on Higher Education. The programme subjects are arranged in a progressive sequence through four years. Students must study a total of 36 credits in each year. Individual subjects are normally 3 credits and will run through one semester, with the exception of Research Methods and the Research Project.

In this Bachelor of Business Administration programme, only the foundation courses in accounting, finance, marketing, business management and others are taken by all students, together with the general education courses.

Students are offered the choice between five majors:

1. Business Economics
2. Finance and Banking
3. Management
4. Management Information Systems
5. Marketing