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Birmingham City University BA in Business with Marketing
Birmingham City University

BA in Business with Marketing

Birmingham, United Kingdom

3 Years


Full time, Part time

Request application deadline

Sep 2024

GBP 9,250 / per year *


* UK students: £9,250 per year | international students: £13,980 per year


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Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in the industry. The course upholds the principles for responsible management education (PRME) defined by the United Nations. It aims to educate future business leaders for a sustainable future.

Our course will equip you with practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

You will be working with academics with specialist knowledge and industry practitioners. Our empowering learning environment will further facilitate your learning journey by providing additional support through learning mentors and study buddies. The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment.

What's covered in this course?

Your learning will embrace the development and operation of business markets, and the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into a digital business, explore how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

After gaining a solid grounding in business functions, you will be able to specialise in our Business pathway for your next two years. BA (Hons) Business with Marketing will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.

Professional placement year

This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).

Why choose us?

  1. In all of our courses, you will gain a professional focus and real-world experience in business, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
  2. Recognising the global scope of business, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
  3. As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd at graduation.
  4. Our Business team have a range of experiences within the industry and these will be enhanced by the unique contributions which colleagues in strategy, finance and enterprise can offer.
  5. Our module offering is shaped to address perceived gaps in the business industry, meaning you will graduate with in-demand skills.
  6. Throughout your degree, you will be working in collaboration with students from other courses, such as Marketing, Management and Accounting, giving you an insight into all aspects of modern-day business.


Career Opportunities


About the School


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