First-class, at any time practically relevant management training on the basis of global knowledge, especially for executives - that is what distinguishes the Boston Business School. Founded in Boston / Massachusetts (USA) with European headquarters today in Zurich (Switzerland), the Boston Business School represents a holistic, integrative management approach and is characterized by a business mission based on three pillars:

Thanks to our focus on this mission, we can count ourselves among the leading, internationally renowned centers for professional management teaching, research, and consulting: every year, thousands of executives receive further training as part of our seminars and study programs, numerous well-known companies and organizations have so far had our in-house, Take advantage of coaching and consulting offers.

Switzerland

Küsnacht, Switzerland

Bachelor

Boston Business School Switzerland

Skillful negotiations and effective communications go hand-in-hand. When practicing these things, you need to align what your communication activities are and how you conduct them, so that they help achieve company objectives. You do this by adhering to important fundamental rules, and by applying tried and tested techniques developed from our knowledge of the business world. In this intensive, 3-day course you will practice these important management skills in selected communication situations using role-playing, interactive training, and case studies.

On-Campus

Excellence in Negotiation & Communication

Online marketing and social media are very attractive to a company’s marketing and business strategy. Their possibilities for reaching a large number of customers, who have not been customers until now, and to interact with them are almost limitless. At the same time, they are cost-efficient, transparent, and measurable. But only if you employ your online marketing and social media activities correctly and combine them with classic activities. We will show you how to do this, which is especially important now, as technology and the tools you need continue to develop at breakneck speed.

Excellence in Online Marketing & Social Media

The strategy shows you the way, marketing helps you get there. For products, brands, and customer segments, you will need a clear strategy. It describes the position your company aspires to and clarifies what you want it to be in the future. Only through professional marketing, however, will a good strategy become a reality. Marketing ensures your positioning is correct, your uniqueness, your unwavering focus on creating benefits for the customer. A clear differentiation and the implementation of communication and market cultivation. Strategy and marketing are twins. The goal of this 2-part program is to demonstrate the latest knowledge on both subjects and especially how to establish the links between them that are so important.

Boston Business School Switzerland

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