Bachelor in Creative Business
Breda, Netherlands
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 May 2024
EARLIEST START DATE
02 Sep 2024
TUITION FEES
EUR 3,160 *
STUDY FORMAT
On-Campus
* first-year's students pay €1,725
Introduction
Learn all about the media landscape
Have you ever wondered how awesome media concepts work? Interested in the latest trends? And curious about how you can create media products yourself? Breda is the place to discover the world of media. Sounds good? Come and study Creative Business.
In this study program, you learn everything about radio, television, magazines, online platforms, virtual reality, events, outdoor advertising, online marketing, database marketing, and more. During your studies, you will work in the Production House, and you will go to the USA to work in a professional television studio.
Why study media at BUas?
- Small-scale, intensive, multidisciplinary projects, personal contact
- Lecturers from the international industry with years of experience
- Production House, an in-house training company where you work on real industry projects
- Full-fledged XR stage with LED screen
Motivation
Due to changing consumer behavior, technological developments, and digitization, the media and entertainment industries are rapidly changing industries (Price Waterhouse Cooper, 2016). Moreover, within the changing society, lifelong learning has taken up a more substantial role. This requires graduates of the Creative Business bachelor's program at Breda University of Applied Sciences (hbo) to be prepared for continuous changes taking place in society and industry. A new national profile became effective as of September 2018 which served as a guideline to develop a curriculum that fits the needs of the Creative Business industries.
Practice-based, connected to the industry
The Creative Business program is very much practice-based. You will learn about all the ‘ins and outs’ of the industry from lecturers with recent national and international experience in this field. By working on assignments, mostly for real clients, you will discover what Creative Business is all about.
In-school training company
Throughout the entire program, you will spend one day a week working in our own Production House for media students. Here, you will work on assignments and projects often secured from industry, together with other students, such as developing a website, writing a communication plan, or organizing a media event.
Admissions
Discovery day
Please visit link for more information
Curriculum
Our curriculum is based on five key themes:
- Community learning in Production House
- Integration of content
- Focus on trends & innovations
- High industry involvement
- Social & professional skills integrated into all projects
The result is a community-based curriculum that offers students all-encompassing, multidisciplinary projects to work on, in which course content is integrated. Below you will find a more detailed description of each year of study.
Year 1
In the first year, you will be introduced to the international media landscape. You learn about subjects in storytelling, InDesign, marketing, research, and media legislation. There are two semesters and in each semester you will work on a project. The first semester is making a digital children’s book and in the second semester, you will create your own short film.
For example, you will follow these courses:
- An Introduction to Marketing and Marketing & Communication;
- A production module that introduces pre-production, production, and post-production of audio-visual content, including Image Editing and short film production;
- A content orientation module that teaches you how to recognize good content, by completing study topics in story analysis and digital concept development.
Year 2
The second year is the main phase of the study program. The subjects of management, media psychology, camera and audio, finance, marketing, online production, communication, and research will be dealt with in greater detail. The second year, divided into semesters 3 and 4, contains five projects throughout the year. These are Design Thinking, short documentary development, Trends & Ethics, and Live TV show. You will have the opportunity to go to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal.
You will learn to develop ideas or concepts for advertising campaigns, television programs, and multimedia activities. You get more detailed insights into the production techniques of ‘classic’ media, such as radio and television. As the program is a management education, you will also learn more about the organizational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences?
Years 3 and 4
In these two years, you can follow your own study pathway which you will choose at the end of the second year. You will focus more on your own development through a work placement, going on an exchange, or attending a minor. For all students, it is required in those two years to complete a semester@Buas, a work placement, and a capstone (finalization) project. As we aim for flexibility, the timing as to when to complete the various curriculum components is up to the students. If you do a semester@BUas, it gives you the opportunity to find out how you operate in a competitive business environment as an entrepreneur and you will participate in Production House as well.
You can choose your own project out of four: trend watching, cross-platform thinking, data-driven decisions, and creating & producing innovative concepts. All these four projects address different areas of interest, such as marketing, production, or content. In addition, research will be part of each project. Each student will close off with a capstone (finalization) project. This can be something to create, produce, or research.
Pre-master's
BUas offers its own pre-master's program Strategic Business Management and Marketing (SBM). If your academic results are good, you will be offered the opportunity of attending this pre-master’s program in your fourth year. Successful completion of this track will give you direct access, after Breda University of Applied Sciences, to various Master of Science programs in business-related studies in management and marketing at several partner universities. A few examples are the universities of Maastricht, Amsterdam, and Rotterdam. In this way, it will be possible for you to earn an academic master's degree within five years' time or, after having completed an accelerated three-year track, even within four years' time.
After your fourth year, you can also opt for a pre-master’s program at a Dutch research university to gain direct access to their master’s programs.
Study load and coaching
During your studies, you will have 15 hours of lectures a week and 8 hours of work in the Production House, under supervision. This amounts to a total of 23 contact hours a week. Bachelor’s programs are generally based on a 40-hour working week. This means that you will have about 17 hours a week available for independent study, but this obviously depends largely on your own study pace.
Our curriculum offers you the opportunity to take charge of your own development, through free electives (optional courses) for instance, and to train your leadership skills by guiding students in other years. Moreover, in all projects to be carried out, students are always thoroughly briefed and then guided toward the deliverables by experts and supervisors.
Program Tuition Fee
Career Opportunities
Get a Job
Graduates are equipped to fill a range of positions, such as Content Manager, Producer, Media Planner, Marketing Strategist, Communication Manager, or Online Marketeer at (inter)national:
- Broadcast companies (radio, TV)
- Marketing companies
- Entertainment companies
- Media agencies
- Multinationals
- Commercial enterprises
- Event organizations
- Theater & Film
Please be aware of the fact that many graduates start at the bottom of the career ladder - in assistant positions - and work their way up to management positions.
Why study at Breda University of Applied Sciences
- Small-scale, intensive, with multidisciplinary projects
- Production House where you work on real industry cases
- Ultramodern XR Stage for virtual productions