Bachelor of Arts in Communication and Media Science Budapest Business School

The aim of this program, recognized by the Chartered Institute of Public Relations (CIPR), is to train communications professionals who understand the full spectrum of the media market, with special emphasis on the principles and practices of news and programming and the tools of digital communications in the functioning and institutional systems of both the private sector and public administration. Graduates will not only possess the most advanced theoretical knowledge with respect to new media (web 2.0), e-communications, and digitalization but will also be able to apply those skills to their respective work situations.

Our program became the first academic program in Central and Eastern Europe to be recognized by the CIPR, recognizing the quality of the content and the delivery.

Specialization

We do not offer specializations in the program, but given the institutional specifics of BBS, we place special emphasis on business knowledge and international communications. For students of this major, we offer personalized talent management, which also helps in professional career building. Our media studio is suitable for a 21st-century education, equipped with all the necessary tools and software utilized in the industry today.

Program Focus

Our Communication and Media Science graduates will be able to:

• Understand and use all elements of social media, e-communication, and digitalization,
• Know and understand the operational mechanisms of social phenomena and their sub-systems examined by communication and media studies,
• Know the most important factors of the social, structural, economic, and political processes determining the field of communications and media,
• Confidently manage print and digital literature resources, social science, and media research databases and the tools for their operation and effectively process new knowledge in their field.

Program Content

Basic knowledge of the social sciences: Basic legal and administrative knowledge, economics, European history and culture, political science, stylistics, and creative writing

Professional knowledge: Communication theory, semiotics, and visual communication, inter-cultural communication, communication, and media law, media, media economics, media and politics, network communication, marketing communication, PR and reputation management, globalization and multiculturalism, news and programming, integrated organizational communication, international digital communication, international negotiation techniques

In addition to the above, it is also possible to acquire a high level of professional language skills throughout the course of this program.

Our graduates will be able to work in positions ranging from the PR and communication departments of multinational companies to communication specialists of government agencies, as journalists and experts in online and print media, as well as radio and TV editors and broadcasters. Employers looking for professionals in the labor market are happy to choose our graduates because they have useful, practical skills in addition to theoretical knowledge. Our graduates can also stand on their own in the areas of public information, information analysis and planning, and event management.

Current and prospective students of the BA Communications and Media Science program of BBS FIMB, regardless of whether they study in Hungarian or in English, can refer to this quality seal when applying for jobs in the field of communications and media worldwide, as evidence of studying on a program meeting the expectations of the profession and industry. Our students and graduates can become individual members of CIPR (subject to application fees/grades) and have access to a variety of benefits: professional materials, training, certification programs, networking opportunities, and professional events.