Bachelor in Marketing and Sales

The Bachelor of Science in Marketing and Sales provides career-focused training in corporate sales, sales management, marketing, product placement, and branding. You’ll learn both theory and dynamic applications directly from practicing professionals who are distinguished leaders in their fields. A culminating research project in sales and marketing gives you the opportunity to apply your academic experience to a project related to your personal and professional interests.

Marketing involves promoting a product or service. It’s a broad term that encompasses business activities such as advertising, brand development, social media, public relations, and market research. The difference between marketing and sales is that marketing refers to everything you do to reach and persuade prospects, while sales refer to closing the deal (often through personal interactions and networking). Both marketing and sales must work together effectively to convert prospects into clients and grow a business.