Degree in Communication and Advertising ESPM – Brasil

At ESPM, you acquire knowledge to become a transforming communication professional in all areas of this sector. Here, you get ready to understand communication in a broader, technical, marketing, technological and human way. During the course you will master marketing management, communication technologies and the application of creativity in the most different areas of market insertion, capable of questioning, innovating and transforming your work, society and your life.

Differentials

ESPM is different, so the professionals trained here are also!

In addition to the typical training in Communication and Advertising, at ESPM you will have:

• high employability
• The only one with two formation lines
• Experienced and active professors in the market
• State-of-the-art infrastructure
• Innovative labs: arenas – hub of creativity and innovation and ESPM data lab
• Partnerships and projects with around 30 companies per semester

The reference communication and advertising course in the country

If you are a relaxed, communicative person, curious to understand consumer behavior and love to see advertisements and publicity actions, then this course is for you.

At ESPM, you prepare to understand communication in a broader, technical, marketing, technological and human way. During the course, the disciplines prepare for mastering marketing management, communication technologies and the application of creativity in the most different areas of market insertion, capable of questioning, innovating and transforming your work, society and your life.

Curriculum

Know all the details about what you will learn.

2,910 hours

diurnal

1st year

1st Semester

• Fundamentals of Communication 72 h/a
• Anthropology 36 h/a
• Sociology 36 h/a
• Language (Portuguese) 72 h/a
• Communication Markets 72 h/a
• Fundamentals of Marketing 72 h/a
• Creative Process 36 h/a
• Fundamentals of Economics 72 h/a
• ESPM Life Lab I (Extension - Distance Learning) 72 h/a

2nd Semester

• Media Scenes 72 h/a
• Data Analysis and Visualization 72 h/a
• Communication Compound 72 h/a
• Photography 72 h/a
• Philosophy 36 h/a
• Psychology 36 h/a
• Strategic Marketing 72 h/a
• Data Analysis and Visualization 72 h/a
• ESPM Life Lab II (Extension - Distance Learning) 72 h/a

2nd year

3rd Semester

• Audiovisual Production 72 h/a
• Art Direction 72 h/a
• Writing in Communication 72 h/a
• Consumer Behavior and Shopology 72 h/a
• Digital Platforms 72 h/a
• Market Research 72 h/a
• Elective 72 hours
• ESPM Life Lab III (Extension - Distance Learning) 72 h/a

4th Semester

• Media and Contact Points 72 h/a
• Ethics and Legislation 36 h/a
• Communication Planning 72 h/a
• Project Marketing Plan 72 h/a
• Applied Market Finance 72 h/a
• Branded Content/Storytelling 72 h/a
• Marketing Plan 72 h/a
• Elective 72 hours
• ESPM Life Lab IV (Extension - Distance Learning) 72 h/a

3rd year

5th Semester

• Trade Marketing 72 h/a
• Sustainability and Citizenship 36 h/a
• Elective 72 hours
• Elective 72 hours
• ESPM Life Lab V (Extension - Distance Learning) 72 hours

6th Semester

• Advanced Topics I 36 h/a
• PGE I 36 h/a
• Project Management 36 h/a
• Elective 72 hours
• Elective 72 hours
• ESPM Life Lab VI (Extension - Distance Learning) 72 h/a

4th year

7th Semester

• Advanced Topics II 36 h/a
• PGE II 72 h/a
• Elective 72 hours

Elective 72 hours

8th Semester

• Advanced Topics III 36 h/a
• PGE III 72 h/a
• Elective 72 hours
• Elective 72 hours

Optional

• Pounds 36h/a