
BA in
Bachelor of Arts in Communication & Public Relations EU Business School Switzerland

Introduction
Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy, and organizational communication and ethics.
Learning from Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
CEO of Montreux Jazz Festival Mathieu Jaton spoke about the uniqueness and authenticity of the festival and about creating cultural bridges. His career advice to students was to trust themselves and not to lose touch with what makes them happy.

Gallery
Admissions
Curriculum
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
- Duration: Six or seven semesters/three years
- Number of Credit: 210 or 240 ECTS
- Start dates: October/February/June/August
- Language: English
- Semester Fee: CHF 13,800
- Admission: Year-round
Degree Awarded
Option 1: EU Bachelor’s degrees
A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
A state-recognized bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Option 2:EU Bachelor’s + BA (Hons) in Business Management
A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
A state-recognized bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
A state-accredited BA (Hons) in Business Management from the University of Derby, U.K.
Optional diploma:
Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a state-recognized Diploma of Advanced Studies (DAS) accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Rankings
- Ranked #1 in Class & Faculty Diversity by QS Top MBA 2021
- MBA Program Ranked #3 in Spain by Forbes Magazine
- Awarded four stars for excellence in business education by QS Stars
- EU's Online MBA ranked 20th in the world by QS Top MBA
- EU's MBA is recognized as number 23 in the world by América Economía
- Ranked 42nd in the QS European MBA Rankings 2021
- Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
- Placed sixth as best business school for female students by Capital magazine
- Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
- Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
- Ranked in the Top 140 in the QS Global MBA Rankings 2021
- EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings seven years running
- Ranked in the Top Tier for Global and European MBA programs by CEO Magazine
- EU's Executive MBA ranked Tier One in CEO Magazine’s Global Executive MBA Rankings
- Ranked Premier DBA program by CEO Magazine
- Listed as a top 20 business school by China Economic Review magazine
- Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups