Fanshawe College

Honours Bachelor of Commerce (Digital Marketing)

London, Canada

DURATION

4 Years

LANGUAGES

English

PACE

Full time, Part time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

Sep 2025

TUITION FEES

CAD 31,145 *

STUDY FORMAT

Distance Learning, On-Campus

* total program costs for Canadian students. $68,980.48 for international students. Online fees for Canadian students are $15,036.60

Introduction

Fanshawe’s four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you with knowledge of the core fundamentals of business including business strategy, management, human resources, accounting, and leadership. You’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management, and search engine marketing.

Your Learning Experience

A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel, and advise you as you move from the classroom to the real business world.

Upon graduating with this undergrad marketing degree, you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered by Fanshawe.

You’ll also be prepared to write certification exams within the digital marketing field upon graduation.

Laptop requirements

Please note, this program requires a laptop. It is recommended that students use a PC laptop vs. a Mac laptop, as Windows is required to be able to load program-specific software.

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Admissions

Curriculum

Co-op Opportunities

The Honours Bachelor of Commerce (Digital Marketing) program offers a cooperative education component, which provides students with the opportunity to gain invaluable first-hand work experience in their chosen field. Here are some co-op jobs that have kick-started the careers of some Honours Bachelor of Commerce (Digital Marketing) students before even graduating!

Digital Marketing Assistant - assist in the marketing and presentation of a company’s online presence.

Marketing Coordinator - support all promotional activities by implementing the tactics identified in a marketing plan.

Marketing and Events Associate - plays a critical role in growing the impact and reach of a company’s programs and events while coordinating efforts around the organization’s corporate social responsibility program.

For more information regarding co-op, please check out our co-op site or contact the Co-op Office.

Courses

Core Courses

Take all of the following Mandatory (Core) Courses:

The Minimum Cumulative GPA for Core Courses is 2.5

(Students who complete BMK Level 4 and enter Level 5 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, ACCT-7014, LAWS-7002, MGMT-7007 and a General Education Elective courses from previous levels of the program)

(Students who complete BAM Level 6 and enter Level 7 of the BDM program must also complete COMM-7021, LIBS-7001, MGMT-7008, MGMT-7011, MGMT-7016, FINA-7006, MGMT-7007, LAWS-7002, ACCT-7014, and 2 General Education Elective courses from previous levels of the program)

Group 1

Level 1

MATH-7007 ---- Mathematics for Decision Making
ACCT-7002 ---- Accounting 1-Intro
COMP-7012 ---- Computer Applications for Business
MGMT-7006 ---- Management Fundamentals
COMM-7018 ---- Professional Comm. in a Diverse World

Group 2

Level 2

In addition to the following mandatory courses, please refer to the Non-Core Level 2 requirement below

MKTG-7001 ---- Marketing 1
ECON-7005 ---- Microeconomics
MGMT-7008 ---- Operations Management
MGMT-7007 ---- Human Resources Management

Group 3

Level 3

In addition to the following mandatory courses, please refer to the Non-Core Level 3 requirement below

ECON-7006 ---- Macroeconomics
ACCT-7004 ---- Management Accounting
MGMT-7009 ---- Principles of Organizational Behaviour

Group 4

Level 4

In addition to the following mandatory courses, please refer to the Non-Core Level 4 requirement below

LAWS-7002 ---- Business Law
MKTG-7002 ---- Marketing 2
SYST-7001 ---- Business Information Systems
METH-7022 ---- Statistics for Business

Group 5

Level 5

In addition to the following mandatory courses, please refer to the Non-Core Level 5 requirement below

FINA-7006 ---- Financial Management
METH-7024 ---- Applied Research Methods
MKTG-7003 ---- Strategic Website Management
MKTG-7004 ---- Brand Management & Media Integration

Group 6

Level 6

MKTG-7005 ---- Search Engine Marketing
MKTG-7006 ---- Customer Behaviour
MKTG-7007 ---- Digital Marketing
MGMT-7016 ---- Managing Programs & Projects
MGMT-7011 ---- Leaders & Leadership
COOP-1021 ---- Co-Op Educ. Employment Prep

Group 7

Level 7

In addition to the following mandatory courses, please refer to the Non-Core Level 7 requirement below

MKTG-7011 ---- Advanced Topics in Digital Marketing
MKTG-7008 ---- Marketing & Metrics & Analysis
MKTG-7009 ---- Managing Customer Relationships

Group 8

Level 7 - Additional Requirement.

Take ENTP-7001 or INNV-7001

ENTP-7001 ---- Business Entrepreneurship
INNV-7001 ---- Innovation Applications

Group 9

Level 8

In addition to the following mandatory courses, please refer to the Non-Core Level 8 requirement below

MKTG-7012 ---- Current Trends in Marketing & Management
MGMT-7024 ---- Global Strategy & e-Commerce
MGMT-7039 ---- Capstone Project
MGMT-7041 ---- Strategic Management
DEVL-7001 ---- Career Development

Group 10

Co-op Requirement

Students Must Complete 1 Co-op Work Term

COOP-BDM1W ---- BDM1 Co-op Work Term

Non-Core Courses

Take all of the following Mandatory (Non-Core) Courses:

The Minimum Cumulative GPA for Non-Core courses is 2.0

Group 1

Level 2

COMM-7021 ---- Argumentation & Persuasion

Group 2

Level 3

LIBS-7001 ---- Ethics in a Global Context
MGMT-7042 ---- Computational Thinking

Group 3

General Education - Electives -

Take 3 General Education Elective Credits at the Introductory Level from one of the following subjects - Humanities (HUMA), Social Science (SOSC), Math (MATH), Science (PHYS) - Normally taken in Level 2

Group 4

Take 6 General Education Elective Credits at the Upper Level (Non-Introductory) - Normally taken in Levels 7 and 8

Group 5

Take 9 General Education Elective Credits at either the Introductory or Upper Level - Normally taken in Levels 3, 4 and 5

Program Residency

Students Must Complete a Minimum of 34 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program

Program Outcome

The graduate has reliably demonstrated the ability to:

Identify the functional areas of business (e.g., management, marketing, human resources, accounting) and recognize how each area contributes to the successful operation of an organization
Identify and assess the performance of an organization by collecting and interpreting data, and preparing and analyzing financial statements as well as other reports
Identify and examine interrelated (internal and external) factors that influence organizational culture and employee behaviors and performance
Define and assess the business environment and objectives of an organization to plan marketing initiatives based on core marketing principles
Plan, implement, and evaluate projects and programs, using project planning principles and tools
Recognize and adhere to the legal, ethical, economic, social, and professional frameworks within which an individual and organization operates
Analyze and evaluate the role of sectors, organizational structures and sizes, and the interdependence of functional areas in the development and implementation of strategies supporting organizational objectives
Develop a comprehensive business plan based on relevant research that integrates business principles, best practices, and environmental considerations
Apply social intelligence to build and nurture mutually beneficial relationships with internal and external stakeholders as appropriate in an inclusive, diverse, globalized business culture
Research, analyze, and critically evaluate qualitative and quantitative data from appropriate sources to support strategic and operational decisions
Evaluate and describe the purpose of existing and emerging technologies and leverage systems [that collect, organize, analyze, and communicate information] to support the achievement of organizational objectives
Evaluate and implement risk management strategies and processes to support individual and organizational performance and success
Set goals and adopt strategies to engage in life-long learning and personal professional development that promotes currency and innovation with emerging trends and technologies
Research and analyze customer behavior and manage customer relationships to develop and adopt effective marketing strategies, tactics, and communications
Create, adapt, and evaluate branding strategies that convey an organization’s values and maximize brand equity
Design, develop, and maintain a secure, engaging, and accessible website using a content management system and search engine optimization techniques
Develop and implement a search engine marketing plan for an organization to leverage online visibility to increase brand awareness and support revenue generation
Develop and implement digital marketing initiatives for an organization, including developed and user-generated content aligned with the brand, to promote a product or service
Select and assess relevant metrics for measuring the performance and effectiveness of digital marketing strategies and tactics
Develop, assess, execute, and optimize marketing strategies that align with organizational objectives to enhance financial performance
Research and analyze new marketing trends, tools, and techniques, and apply them to optimize customer engagement and marketing performance