Bachelor in Marketing Management - Digital Business Concepts

Course Description

Our BBA in Digital Business Concepts is a full-time four-year programme. DBC students work with real companies to solve real problems. Microsoft, RTL, Sanoma, The Next Web, Twitter, LiveWall, Blue Mango, and Freshheads are just a small selection of the many companies for which DBC students have provided their creative services. The programme consists of six core study domains that form the Digital Business Concepts profile:

• Commercial Economics
• Creativity
• Entrepreneurship
• Media and Technology
• Data
• International

Our graduates have a strong entrepreneurial drive. Their knowledge of digital media, big data and technology is complemented with a flair for creativity and commerce. The programme has an international focus and aims to deliver graduates that are deployable, both nationally and internationally, within a broad range of professional fields.

Linked to our six core study domains (see above), a selection of the courses that we currently offer is as follows:

• Marketing
• Online Marketing
• Entrepreneurship
• Sales
• Digital Media & Data
• Design
• Web-Development
• Creativity & Concepting
• Research
• Economics
• Business Economics
• Leadership
• Futurology
• Community Management
• Project management
• Adwords, Analytics & SEO
• Development and Operations of Digital Products & Services
• Commercial & Professional Personality

During the first year of study, students acquire a basic body of knowledge provided through a range of foundation-year classes. In addition to these classes, students work in teams to complete a number of short, seven-week projects. During the first year, students are required to develop their own ambition project. This is a first step in the development of a new digital concept with commercial and marketable potential.

During the second year of study, students are provided with a deeper theoretical framework across all themes. The ambition project from the first year is implemented whereby the student establishes a real startup. This process provides valuable first-hand experience in starting a business. For some, it can lead to the ownership of a commercially viable product or service. Second-year students are also required to write a strategic marketing plan for an external client that they have acquired.

The third year of study can best be described as a year of exploration. Half of the year is spent working as an intern in a company in the Netherlands or abroad. During the second half of the year, DBC students follow a minor. The minor allows students to augment their study programme with subjects that are offered at other universities. Students can opt for a minor offered within Fontys as a whole, a minor offered by a university in the Netherlands, or a minor offered by one of our thirty-five partner universities abroad. We have established partnership agreements with universities from the following countries: Denmark, Spain, Germany, Great Britain, South Korea, Brazil, and many more.

The fourth and final year of study offers a broad range of study options. Students choose eight advanced courses from a list of approximately twenty elective courses, each with a study load of 4 ECTS. The programme is concluded in a research internship. This involves the drafting of a final thesis in which the student researches and solves a practical problem on behalf of a client or a company.

What will you be learning

During the Digital Business Concepts course, you’ll learn to design and market digital concepts while being data-driven. As you grow throughout your studies, we’ll also guide you in your personal development. This will allow you to discover the difference between being entrepreneurial and being an entrepreneur.

• You’ll work on real assignments from leading companies in the field, such as Heineken and Philips.
• Our program will enable you to develop creativity, business insight, research and organizational skills, planning strategies, and communication.
• Subjects include concepting and creativity, online marketing, futurology, big data marketing, and media and data technology.

The world needs someone skilled like you! After this study program, you’ll have grown into a professional that knows exactly how to integrate the online with the offline world. You’ll be able to start working as a:

• SEO/SEA specialist
• Growth hacker
• (Online) Marketeer
• (Big) data analyst
• Content Specialist
• Or launch your start-up