Honours Bachelor of Commerce (Digital Marketing)
Toronto, Canada
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
CAD 20,916 *
STUDY FORMAT
On-Campus
* for international students I domestic tuition: $7,484
Introduction
The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.
The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.
This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.
Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.
Your Field Education Options
Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.
Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Admissions
Scholarships and Funding
This program is eligible for a $1000 entrance scholarship.
Curriculum
Required Courses
Students must successfully complete 40 courses, including 1 integrated work experience, in order to complete their degree. The integrated work experience term can be co-op, internship, or academic (simulation, consulting, or research projects). This includes 34 mandatory courses and 6 liberal arts courses of your choice from the arts and humanities, social science, or science and technology.
Semester 1
- BBUS 1001 Canadian Business Fundamentals
- BMTH 1003 Financial Mathematics
- BBUS 1006 Microeconomics: Canada in the Global Environment
- BCOM 1001 Applied Business Communication
- BCMP 2007 Business Management Information Systems
Semester 2
- BBUS 1002 Marketing Management
- BACC 1002 Introduction to Financial Accounting
- BBUS 1007 Macroeconomics: Canada in the Global Environment
- BBUS 1106 Organizational Behaviour
- BBUS 1009 Critical Thinking and Problem-Solving
Semester 3
- BCDM 1001 Marketing Strategy
- BACC 2003 Managerial Accounting I
- BLAW 2005 Canadian Business Law
- BMTH 1002 Statistical Methods
- BCOP 1000 Work Experience Preparation
- Liberal Studies Elective
Semester 4
- BCDM 2000 Consumer Behaviour
- BCDM 2001 Marketing Research
- BBUS 4001 Operations Management
- BFSM 4101 Human Resources Management
- Liberal Studies Elective
Semester 5
- BCDM 3000 Planning Marketing Communications
- BCDM 3001 Digital Marketing Fundamentals
- BCDM 3002 Marketing Measurement & Analytics Fundamentals
- BCDM 3003 Brand Storytelling
- BBUS 3001 Human Skills
Semester 6
- BCDM 3004 Content Marketing
- BCDM 3005 Search Marketing
- BCDM 3006 Strategies for CRM and Loyalty Marketing
- BCDM 3007 Owned Media Platforms
- Liberal Studies Elective
- BCOP 1103 WORK EXPERIENCE (CO-OP)
Semester 7
- BCDM 4000 Contemporary Topics in Marketing
- BCDM 4001 Planning for Social Media Marketing
- BCDM 4002 Strategies for Social Media Marketing
- BCDM 4003 Social Networks
- Liberal Studies Elective
Semester 8
- BCDM 4004 Digital Marketing Communications Challenge
- BCDM 4005 Digital Marketing Simulation
- BCDM 4006 Digital Marketing Analytics
- Liberal Studies Elective
Articulation Agreement
Successful completion of the Honours Bachelor of Commerce (Digital Marketing) degree is recognized as a condition of admission to graduate-level study (master's programs) at many universities throughout Ontario and across Canada.
Program Outcome
The graduate demonstrates the ability to:
- Construct persuasive and professional communications with stakeholders using a variety of methods.
- Develop interpersonal skills that lead to effective relationships with stakeholders.
- Employ personal effectiveness skills to deliver consistently high workplace results.
- Conduct primary and secondary marketing research to inform business decisions.
- Analyze qualitative and quantitative data to solve marketing and organizational problems.
- Design marketing strategy to meet business and organization needs.
- Create marketing communication plans and tactics using digital marketing concepts, models, frameworks, and tools.
- Evaluate and use digital media channels and platforms to deliver marketing communication plans.
- Solve problems using critical, creative thinking and ethical and sustainable strategies.
- Construct persuasive marketing storytelling using formats and media to meet audience needs.
- Evaluate practices from a wide range of business disciplines to support the success of the organization.
Program Tuition Fee
Career Opportunities
Throughout the degree, courses prepare students to work in digital marketing roles in for-profit and not-for-profit organizations, professional associations, academic settings, and consultancies. Due to the varied situations that graduates will encounter, this program emphasizes students' ability to work as productive team members to realize organizational goals and objectives while always approaching work in an ethical and accountable manner.
Industry
The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.
Marketing skills are needed within start-up organizations, small, medium, and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level.
Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.