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George Mason University Bachelor of Science in Business - Marketing Concentration
George Mason University

Bachelor of Science in Business - Marketing Concentration

Fairfax, USA

4 Years

English

Full time

Request application deadline *

Aug 2024

USD 4,897 / per semester **

On-Campus

* for International student | Domestic student is 1st of February

** in-state tuition full-time (12-15 credits); USD 16,980 - out-of-state tuition full-time (12-15 credits); USD 1,803 - mandatory student fee

Introduction

Marketing is fundamental to the success of all businesses.

Mason's marketing concentration teaches you how to know, understand the needs of, and deliver value to customers.

Why Choose Mason?

Mason's marketing concentration offers a variety of marketing courses so you can tailor the program to your interests. Areas of focus include marketing analytics, marketing communications, business, and federal government marketing, sales management, nonprofit marketing, new product development, and brand management.

Mason marketing students learn how to develop new products, build a brand, set prices, create marketing communications and promotions, manage customer relationships, and analyze consumer behavior and market trends.

Program Outcome

Career Opportunities

Curriculum

Admissions

About the School

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