Bachelor of Applied Science in Marketing and Entrepreneurship
Green River College
Key Information
Campus location
Auburn, USA
Languages
English
Study format
Distance Learning, On-Campus
Duration
180 hours
Pace
Full time
Tuition fees
USD 10,830 / per year *
Application deadline
Request info
Earliest start date
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* Living Expenses $8865, Fees $603, Books $702, Total $21000
Scholarships
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Introduction
Elevate Your Professional Skills - Advance Your Career - Build Your Business
Build the skills you need for an exciting career in Marketing or to start a high-growth business of your own. The Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship at Green River College provides:
- Practical opportunities working with area industry on real projects.
- The skills and opportunity to create a launch-ready business of your own.
- Development of high-demand skills and abilities.
Green River College’s Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship will provide graduates with the skills and abilities to perform market research, product development, product management, digital marketing and e-commerce, promotions development and management, sales and business development, and project management. Students will also learn supporting business topics such as accounting, business planning, and operations. In addition, graduates of this degree program will be prepared to start and grow new ventures.
This degree is designed to prepare students for employment in a variety of marketing positions, including market research analyst, marketing specialist, business analyst, product manager, sales representative, and social media manager. The skills learned in this degree can be applied in organizations ranging from small startups to large, well-established businesses.
The BAS in Marketing and Entrepreneurship enables individuals with associate’s degrees to combine their lower-division technical or transfer preparation with upper-division credits in business, marketing, and entrepreneurship. The result is a practical, application-oriented, Bachelor’s degree. The BAS in Marketing and Entrepreneurship also combines the breadth and academic rigor required for students who wish to continue their studies at the Master’s level.
What You Will Learn
Through project-based learning, you will gain valuable skills needed to succeed as a marketing professional or entrepreneur. You will learn about:
- Product Development
- Product Management
- Business Development
- Marketing Research
- Digital Marketing
- Project Management
- Business Planning
- Entrepreneurial Finance
- Promotional Planning
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Admissions
Scholarships and Funding
Curriculum
Requirements
Core Requirements (53 credits)
- BUS 300 - Introduction to Entrepreneurial Leadership Credits: 5
- BUS 310 - Marketing Research and Analytics Credits: 5
- BUS 344 - Entrepreneurial Finance Credits: 5
- BUS 350 - Production Development and Innovation Credits: 5
- BUS 360 - Sales and Negotiation Credits: 5
- BUS 365 - Consumer Behavior Credits: 3
- BUS 385 - Operations Management for Competitive Advantage Credits: 5
- BUS 390 - Digital Marketing Credits: 5
- BUS 395 - Strategic Marketing and Management Credits: 5
- BUS 460 - Venture Launch 1 Credit: 5
- BUS 490 - Venture Launch 2 Credits: 5
Communication Skills (10 credits)
- ENGL& 101 - English Composition I Credits: 5
Choose one from the following:
- ENGL 126 - Writing: Humanities Credits: 5
- ENGL 127 - Writing: Social Science Credits: 5
- ENGL 128 - Research Writing: Science/Engineering/Business Credits: 5
- ENGL& 235 - Introduction to Technical Communication Credits: 5
- ENGL 335 - Advanced Technical Writing Credits: 5
Quantitative Skills/Symbolic Reasoning (5 credits)
Choose one from the following:
- MATH& 141 - PreCalculus I Credits: 5
- MATH 147 - Finite Mathematics-Business and Social Science Credits: 5
- MATH& 151 - Calculus I Credits: 5
Humanities (10 credits)
5 credits from the following:
- CMST& 101 - Introduction to Communication Credits: 5
- CMST& 210 - Interpersonal Communication Credits: 5
- CMST& 220 - Public Speaking Credits: 5
- CMST& 230 - Small Group Communication Credits: 5
5 credits from the following:
- PHIL 102 - Contemporary Moral Problems Credits: 5
- PHIL 111 - Science, Technology, and Value Credits: 5
- PHIL 112 - Ethics in the Workplace Credits: 5
- PHIL& 115 - Critical Thinking Credits: 5
- PHIL 206 - Gender and Philosophy Credits: 5
- PHIL 243 - Environmental Ethics Credits: 5
Social Sciences (10 credits)
- BUS& 101 - Introduction to Business Credits: 5
or
- BUS 181 - Introduction to International Business Credits: 5
Social Science - Five credits of Social Science Distribution course.
- S 1 - Social Science Credits: 5
Natural Sciences (10 credits)
- MATH& 146 - Introduction to Statistics Credits: 5
or
- MATH 256 - Statistics for Business and Social Science Credits: 5
and Natural Science - Five credits of Natural Science Distribution course.
- N 1 - Natural Science List A (Lab) Credits: 5
Additional General Education (15 credits)
- ACCT& 201 - Principles of Accounting I Credits: 5
or
- ACCT 110 - Practical Accounting 1 Credits: 5
- BUS 335 - Integrated Marketing Communications Credits: 5
- BUS 400 - Personal and Professional Branding Credits: 5
Business Electives (17 credits)
- BUS 121 - Marketing Fundamentals Credits: 5
- BUS 401 - Special Topics: Marketing and Entrepreneurship 1 Credit: 2
- BUS 402 - Special Topics: Marketing and Entrepreneurship 2 Credits: 3
- BUS 403 - Special Topics: Marketing and Entrepreneurship 3 Credits: 2
- BUS 404 - Special Topics: Marketing and Entrepreneurship 4 Credits: 3
- BUS 405 - Special Topics: Marketing and Entrepreneurship 5 Credits: 2
Additional credits from an Associate’s Degree or equivalent in a business-related field (50 credits)
Program Outcome
Students who successfully complete this program will be able to:
- Apply entrepreneurship principles to better leverage organizational resources.
- Apply economic and behavioral concepts to strategy formulation.
- Conduct a survey of the business environment, identify opportunities, and formulate a plan for capitalizing on them.
- Assess the potential market for a product, and then formulate a plan for developing and marketing the product.
- Formulate and communicate an original business plan to an audience of stakeholders.
Career Opportunities
Potential Occupations: Marketing Manager, Market Research Analyst, Business Development Manager
Potential Earnings: $49.05 to $64.87 an hour
- Marketing positions in King County requiring a Bachelors's degree are in high demand and pay an average of $85,000 per year and up. Marketing positions requiring a bachelor's degree are high-growth and high-demand nationwide. (see: US Department of Labor for Marketing Managers and Analysts, ONET Online Report for Market Research Analysts and Marketing Specialists.
- 49 percent of senior hiring managers reported difficulty finding qualified candidates for marketing-related positions when surveyed. The Workforce Development Council of King County Pipeline study showed an annual shortage of 377 candidates for Market Research Analyst positions requiring a Bachelors degree (page 43, occupation 36).
- Entrepreneurs are needed and the start-up culture is highly valued in our economy. As a BAS student, you will have the opportunity to build a launch-ready business and present your idea to business leaders and investors. According to the Kauffman Foundation, "Nearly all net job creation since 1980 has occurred in firms less than five years old."
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