Bachelor in Marketing Management

Study a bachelor's in Marketing Management in the Netherlands

Are you interested in studying in an international environment with students
from over 40 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitor’s? Are you ready to dive into international marketing issues? Study at Hanze University of Applied Sciences, Groningen, the Netherlands.

Every year of the Marketing Management programme is divided into four blocks. Every block consists of three study components: theory, projects and skill-building. Throughout your studies, you immediately apply theory to practice, by working together with other students in international project teams. Together, you tackle real-life marketing cases, which are co-created in cooperation with real partners from the professional field. This does not only train you to respond effectively to all kinds of challenging marketing issues, but also helps you to build your network and trains you to act as a professional from the very first day of your studies. Next to that, throughout the programme, you will be trained in specific skills essential for your future career as a marketing manager, such as presenting, pitching, intercultural competences, presentation skills, sales training and working in groups.