BBA (Hons) in Bachelor of Business Administration
Heriot-Watt University Dubai
Academic City, United Arab Emirates
3 - 4 years
AED 58,800 / per year *
Earliest start date
* all tuition fees inclusive of VAT
With the Bachelor of Business Administration, particular emphasis is placed upon the knowledge and analytical skills required in business, with the focus on international management and global issues. Building on core knowledge of business issues, the programme aims to enhance the student’s personal development, team working and presentation skills. We believe that the real basis for management is an experience. We will expose you to theories of management and case studies of companies, and give you the opportunity to work on specific management problems. Organisations must compete in a global marketplace and their activities across borders and cultures.
Why study Bachelor of Business Administration at Heriot-Watt University's Dubai Campus?
- High-quality British degree programme.
- Gain a relevant degree that matches industry needs.
- Develop and enhance your skills.
- Further your career prospects.
Students will follow introductory courses in four key subject themes of Accountancy and Finance, Economics and Management. In addition, students will take Business Skills and Critical Writing.
The key areas of management are studied and explored in greater depth through Marketing, Human Resource Management, Operations Management, Commercial Law and Organisational Behaviour courses. These are complemented by Quantitative Methods as well as Accountancy and Finance options.
As student knowledge and skills grow, the emphasis switches to international issues through the study of Strategic Management, Project Management and Innovation Management. Further studies in Marketing and Accountancy and Finance options are also available.
Students develop their own interests further by undertaking a business-related dissertation of their choice, supported by studies in International and Contemporary Issues in relevant Marketing, Human Resources and Management areas.
When studying for a BBA, you can expect career opportunities in the following areas: human resource management, marketing, social entrepreneurship, retail management, public sector administration, advertising management, digital marketing, project management and contracts management.