Multimedia Marketing (B.Sc.)

Marketing studies to become an all-rounder for digital marketing

Learn in the 6-semester Bachelor's degree:

• evaluate new developments in the field of digital media,
• develop a target group-specific marketing mix,
• Use online marketing (SEO, SEM, social media marketing, etc.),
• To draft design concepts,
• to creatively design digital media (websites, photography, video, etc.),
  [Projects from the course are presented at the annual event INTERMEDIALE Schmalkalden, which is organized by students: http://www.intermediale.info; facebook.com/IntermedialeSchmalkalden/]
• to organize the project management and the controlling of the marketing measures.

Course of studies of the marketing degree

The multimedia marketing course is designed in this way: in the first three semesters you will deal with the basics of business informatics, object-oriented programming, business administration, market research, marketing and visual communication. In the fourth semester you deepen the areas of online marketing as well as multimedia and communication systems. Depending on your interests, you can also choose another area of specialization, such as communication, application systems or corporate management. In the fifth semester, you will apply what you have learned in a practical phase in a company. Alternatively, you can also study abroad at one of our more than 100 international university partners. In the sixth semester you will hear more content from your specialization areas and complete your studies by writing your bachelor thesis.

Course content of the marketing course

The first stage of the multimedia marketing course comprises two semesters with a total of 60 ECTS through compulsory modules.

Compulsory modules of the marketing course (1st stage of study):

• Mathematical basics
• Introduction to business informatics
• programming
• Business administration (including accounting)
• Basics of Marketing
• Market research / statistics
• Usability / web analytics
• Basics of visual communication
• Introduction to IT and business law
• English

The second phase of the multimedia marketing course comprises four semesters with a total of 120 ECTS. Of these, 20 ECTS are from the practical module or semester abroad and a total of 12 ECTS for the bachelor thesis and the colloquium.

Compulsory modules of the marketing course (2nd stage of study):

• marketing
• visual communication
• Multimedia and communication systems
• Corporate governance
• Application systems
• Information management
• project management
• Software engineering
• IT security and data protection
• Multimedia marketing project
• Marketing simulation game
• Introduction to scientific work

Compulsory specialization areas in the marketing course:

• marketing
• Multimedia and communication systems

Elective areas of specialization in the marketing course:

• visual communication
• Corporate governance
• Application systems

In the course of the second stage of study, at least one elective module/key qualification with a scope of 3 ECTS from the extensive module catalog must be taken.

Master's degree as a perspective

With your bachelor's degree in multimedia marketing, after just six semesters you will acquire a professional qualification that will prepare you for starting your career. The mandatory internship during your studies makes it easier for you to start your career because you have already been able to experience certain fields of digital marketing up close. The consistent practice orientation of the course is a plus point of the University of Applied Sciences that is highly valued by employers.

A good bachelor's degree enables you to go on to a master's degree. In the Faculty of Computer Science, we offer the consecutive Master's course "Applied Media Informatics", which continues the Bachelor's program and leads to a second university degree after four semesters. The master's program is designed to deepen the scientific qualification in the field of interactive multimedia services and applications and to expand it with interesting thematic focuses. The research-led study according to areas of interest is promoted here by a high degree of freedom of choice. Graduates of the Master's degree can then work as specialists in a wide variety of practical areas. A qualified Master's degree also enables you to start a doctorate and an academic career.