Bachelor degree (hons) in Business Design

The BA (Hons) in Business Design is a course for students with an ambition to make the world a better place by providing solutions people can use, solutions that are both technologically feasible and economically viable for the companies that implement them.

If you find inspiration in a range of design disciplines and want to apply a design mindset to various business areas, this is the course for you.

At the end of the course you’ll have learnt everything you need to turn your passion for design into design solutions in a fully functional business context.

Methodology

The BA (Hons) in Business Design offers students the opportunity to grow by using a very practical, creative learning methodology. Design Thinking is not only taught as a subject but is also present throughout the entire learning process.

The students alternate between stages of “diverging” work, in which they have to learn to analyze the context in which they are operating, identify opportunities and generate ideas, and stages of “converging” work, in which they have to find and propose solutions, validate them and implement them. Hands-on learning is, therefore, an integral part of the students’ experience and they are asked to participate actively in the teaching activities, constantly moving between theoretical input and practical exercises.

All of this takes place in an interdisciplinary, international environment that encourages alternating between individual work and reflection and collaborative teamwork. All the instructors on the course are working professionals who deal with real-world challenges in the industry.

It is based on learning by doing. It trains the students in different skills, especially critical and strategic thinking, identifying opportunities and insights, design process-based creativity, the physical prototyping of ideas and concepts, project management, the ability to be agile in a changing environment, and collaboration and communication, among others.

After finishing the course, the students will be able to design and manage strategies in the various areas of a company to create added value for a business and increase its profits. They will be prepared to take on these duties within a company either directly or from a consultancy or strategic design studio.

Their training will allow them to work in innovation departments, managing the uncertainties of the future and incorporating innovation strategies. They will also develop an entrepreneurial mentality that will permit them to design businesses or create start-ups.

They will have the skills needed to work internationally in service design, strategic design, innovation, entrepreneurship and also in the field of communications, both in companies and in consultancies, agencies, and studios.

IED Management alumni work at:

Diesel Iberia, Mango, H Magazine, Surgery, Bread&Butter, Carion Wester, Harrods, Inditex, Net-a-porter, Reebok, XXL, Equipo Singular, Levi’s Strauss Iberia, Stopstealingmylook.com, Hebe Media London, Modelmanagement.com, Carin Wester Stockholm, Superga Turin, Surgery PR London, Springstudios.com London, McGregor Fashion Group Amsterdam, Desigual Barcelona, etc.