BBA in Marketing (3 accreditations) - NEW!

This industry-focused program prepares you for an exciting career, grounding you in all facets of business and management. The curriculum imparts a thorough understanding of marketing’s role in an organization, key marketing practices, and consumer behavior drivers. You will gain insights into the latest challenges, including the effects of sustainability, technology, and emerging trends. You will learn to analyze markets and competition, craft creative campaigns, develop marketing plans, assess brands, promote products, and devise marketing strategies. With the right skill set and an innovative approach, you will be equipped to overcome daily challenges. This specialization perfectly prepares graduates for engaging marketing roles in product management, advertising, communications, brand management, sales, or international marketing.

Employability: You will engage in real-world business scenarios using case studies, teamwork, engaging discussions, practical projects, and realistic business simulations.

FACTS & FIGURES

• Length: 3 years
• Triple accreditation: ACBSP, IACBE, EDUQUA
• Rankings: IFM is ranked 3rd in Switzerland and 71st among the top business schools in the world by Ceoworld.
• Degree awarded: Bachelor of Business Administration (with specialization in Marketing)
• 41 courses: including a wide range of subjects.
• Study mode: full-time.
• Small classes: 20 students
• Excellent professor to student ratio: 1 to 6
• Language: courses taught in English.
• 2 intakes per year in October and March.
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WHY CHOOSE THE IFM BACHELOR DEGREE

• Pursue an accredited Bachelor’s degree that offers both a solid education and a transformative life experience.
• Engage with a contemporary curriculum, recently enhanced by insights from leading business professionals and industry specialists.
• Acquire unparalleled knowledge covering a broad spectrum of subjects, international perspectives, practical skills, and cultivate a mindset geared for success.
• Experience learning through real-world, hands-on activities that bring business concepts and tools to life in the classroom.
• Develop personally in a nurturing environment, achieve remarkable self-fulfillment, and earn a degree that changes your outlook.
• Emerge fully equipped for the professional world, ready to kick-start your career.

ABOUT IFM BUSINESS SCHOOL, SWITZERLAND

IFM Business School is a triple-accredited, top-ranked and internationally acclaimed private institution. Boasting over 50 years of Swiss-quality education, IFM is celebrated for its outstanding and innovative business education through global rankings. Located in Geneva’s vibrant center, in Switzerland, IFM’s campus is at the heart of global business.

IFM’s distinctive educational approach delivers fresh perspectives, modern management insights, essential skills, practical tools, and the confidence necessary for success. Our commitment to innovation shines through our dynamic, hands-on teaching style. Developed by our experts with contributions from business leaders, our forward-thinking curriculum equips you for today’s business challenges, fostering an innovative, sustainable, digital, and entrepreneurial mindset for career excellence.

WHAT OUR ALUMNI SAY

“My experience at IFM was very fulfilling, not only with regards to the course content but also to the networking opportunities I received. Our professors were true professio­nals who shared their experience and knowledge with enthusiasm.”

Ioana Steinmann, Service Center Executive, Philip Morris International

“IFM is very unique in terms of the social and academic environment. Very few universities can provide the kind of memorable and successful experience that IFM offered me.”
Abdul Mazin, President, HauteCarat LLC, Chicago, USa

“My experience at IFM was very beneficial for me. The knowledge I gained there was both theoretical and practical, taught by academics who were experts in their fields and who prepared me perfectly for the world of business.”

Nirosha Beck, Head of Marketing & Communications, Impact Hub Geneva, Switzerland

ADMISSIONS REQUIREMENTS

A completed application form.

• A 300-400 word cover letter.
• Official copies (with stamps + signatures) of academic transcripts and certificates (in English or French)
• Official copy (with stamp + signature) of your secondary school diploma (in English or French).
• A copy of your passport photograph (ID) page.
• One recent passport format, colour photograph, jpeg format, of yourself for the student ID card.
• A non-refundable application fee of CHF/EUR 150.-
• International students: proof of financial means to pay for the course.
• For non-native English speakers, provide proof of your English proficiency.

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