Bachelor Luxury - Trade Trades Institut Supérieur de Marketing du Luxe - SUP de LUXE

Ranked number 1 in the best luxury licenses, the Luxury Bachelor - Business Trades is the training that meets the needs of luxury brands in terms of sales profiles, and provides essential knowledge of luxury marketing.

With a teaching of the fundamentals of the company and the technical disciplines of the trade of the products with high added value, the three years of this Bachelor give priority to the transmission of the know-how and know-how of the sector: artistic culture, art of living, behavioral techniques, multicultural openness ...

It is thus three years of professional training, generalist and sectorial with many internships and professional meetings.

These regular meetings with professionals in the sector bring to this program what has made Sup de Luxe so successful for 30 years: the recognition of brands and houses and the interest they have in providing them with future employees.

The Luxury Sup de Luxe Bachelor is the only training course in commerce to benefit from such sponsorship and professional environment. It is the ideal springboard for joining Sup de Luxe MBAs or joining the professional world of Brands and Houses.

This program leads to the title of Marketing and Promotion Officer, certified level II (6 European), NSF Code 312p, published in the Official Journal of 04/24/2020, issued by Formatives.

First year
Discovery and understanding of the luxury sector

• General culture, history and challenges of the sector
• Economy and civilizations
• Fundamentals of Law
• Sales techniques & customer relations
• Methodology and editorial games
• IT tools
• LV1: English / LV2: Chinese beginner
• Professional integration workshop
• Contemporary etiquette / Savoir-vivre - taught by Philippe Lichtfus
• Communication
• Introduction to Marketing / Luxury Marketing
• Business conference

11 weeks of internship in store or in a point of sale


Second year
Discovery and understanding of trades in the luxury sector

• Geopolitics
• International development of international luxury brands
• Luxury and digital: social networks, e-commerce, e-marketing & digitalization of points of sale
• CRM - Customer relations
• Intercultural and sociology of the client
• Visual merchandising
• Management Accounting
• IT tools
• Trademark law
• Communication
• LV1: English / LV2: Chinese
• Recruitment and skills assessment
• Creativity and changes in industry trends
• Introduction to management and business management
• Professional integration workshop
• Business conferences
• Elective sectoral courses of your choice:
  • Fashion / Sewing / Accessories
  • Food & Beverage

8 weeks of “commercial” internship in France or abroad


Third year
Understanding of the commercial and marketing strategies of luxury brands

• Strategic / Operational Marketing
• Finance
• Social right
• Visual merchandising
• Specialization in trade
• Management of a profit center
• LV1: English / LV2: Chinese
• Professional integration workshop
• Business conferences
• Introduction to human resources management
• Elective sectoral courses of your choice

24 weeks of “professional” internship in France or abroad