Bachelor of Entertainment Business Management

Do you dream of producing the ultimate gig, the crowd screaming for more, knowing that it’s because you dreamt it, designed, managed it, and promoted it? From talent management to digital marketing, social media strategy, event planning, production, publishing, and distribution – Entertainment Business Management is about being an expert at what goes on behind the scenes.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people who matter, get real-world experience in stage and production management, music publishing, talent management, and event management, and gain an innate understanding of the entertainment industry and how to manage it. Also, join our Student Exchange at the Fontys Academy of Creative Industries in Holland. The choice and future is yours!

Explore content production, marketing, entrepreneurship, business planning, film and TV production management, tour and festival management, marketing, branding, negotiating contracts, copyright, and intellectual property with a Bachelor of Entertainment.

Create national promotional campaigns for products, artists, and events, manage external and in-house events, plan event logistics, and gain the hands-on production experience you will need to run any part of the industry with savvy business acumen and a strong network of contacts.

Graduate with the ability to identify strategies for selecting and acquiring artists, developing proposals for management companies, agents, and sponsors, feasibility studies, and touring plans, as well as the critical thinking and tech know-how to make it in the industry.

In only 2 years you can graduate with a Bachelor's degree thanks to our accelerated full-time course. Part-time study is also available to domestic students. International students may choose to complete the course in 3 years rather than the accelerated 2-year option.