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Kauno Kolegija Bachelor in International Business
Kauno Kolegija

Bachelor in International Business

Kaunas, Lithuania

3 Years

English

Full time

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EUR 2,260 / per year

On-Campus

Introduction

International Business is a program that reflects the market needs; is based on a module principle that ensures the interdisciplinarity of studies, flexible learning environment, enhancing the role of students in the study process, encouraging their independence, activity, responsibility for the study results, integrating practical and self-study assignments; doing a one-semester internship in business companies. The program is orientated towards problem teaching, formation of students’ systemic approach, and socially responsible and ethical business. Students of the program will study in a higher school or do a one-semester internship in a business company abroad.

The aim of the International Business study program is to teach future international business managers to analyze the international business environment, communicate and cooperate with foreign partners and customers, and apply business management principles and provisions of international business regulations by planning and organizing international business activities in the company or its department. Therefore, the International Business program should be chosen by self-assertive, result-oriented, communicative people who like working in teams, are responsible, confident, and are not afraid of challenges and risks. Moreover, this program is aimed at creative people who are not familiar with words, such as “can’t” or “impossible”.

Specializations

E-Business Organization – students will learn to organize and manage e-business. The study program focuses on the use and application of modern IT tools for business creation, expansion, and development. Such specialists are in high demand in the labor market. It is very important to know and follow legal regulations in e-business, therefore, students will also study the legal environment of e-business.

Study subjects: E-services, E-marketing, E-business Legal Environment, Business Projects, E-business Platforms and Tools, Management of Social Accounts and Websites, Investment and Risk Management, Business Ethics.

International Marketing Management is aimed at creative, communicative, and organized people. Success in foreign markets is guaranteed not only by the high quality of goods or services, fast and cheap service but also by effective marketing. While studying the subjects of this specialization, students will find answers to questions on how to find the most favorable foreign market, correctly choose the form and time of entry, use their competitive advantage, respond quickly to changing trade conditions, etc.

Study subjects: Marketing Management and Planning, Brand Management, International Market Research, Business Ethics, Direct and E-marketing, Content and Social Media Marketing, Management of Communication Measure, Consumer Behaviour.

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